by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the largest percentage of search traffic. If you aren’t running pay-per-click marketing campaigns, you’re obviously...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries. It has always been challenging for any business, big or small SEO budget, to get found in...
by Guardian Owl | Jul 10, 2017 | Digital Insights in 2020
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online...
by Guardian Owl | Jul 10, 2017 | Digital Insights in 2020
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into...
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