Susie Vowinkel, managing director at Google Travel, recently went into detail in a Search Engine Land article about two of its most significant A.I.-driven marketing tools: Performance Max (PMax) and Search Generative Experience (SGE). These are A.I. tools developed...
The A.I. Act will bring with it a host of regulations on artificial intelligence. The European Union (E.U.) drafted this and expects it to become effective within 12 to 24 months after passing. That alone is considerable, as the A.I. industry has been developing at...
When big game-changing technologies emerge, alliances form for the sake of gaining dominance in the market. We are seeing that across many industries. For instance, who would have thought that YouTube now inks heavy deals with the NFL for broadcasting rights of games...
As droves of advertisers flock from X, the social media platform formerly known as Twitter, the internal management is looking for any and every way to capitalize on the platform. This involves everything from offering paid “premium” subscription plans...
Data is what makes the world go round. In the digital world, at least. But it is worth mentioning that the digital world is an entity that has a sizable influence on the “real”, physical world. An outsize influence, some may say. Be that as it may, there...
Recent Comments