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Guardian Owl Digital ensures you are making the most of your investment when it comes to digital marketing. This means performing a thorough website audit before any SEO or paid advertising is started.
We believe we are here to help transform the digital visibility of businesses through honest communication, innovative search engine solutions, and unrivaled customer service.
The Website Audit Strategy
A Guardian Owl Digital website audit is a complete analysis of all the factors that determine your site’s visibility in search engines. As Google gets more stringent with its policies for everything from obvious link spam to having too many characters in meta descriptions, getting a website audit has become a business necessity.
At Guardian Owl Digital we crawl your entire website while focusing on 3 foundational elements;
SEO Site Health Audit- Assessing general site health including page titles, meta descriptions, meta keywords, link building, schema, URL construct and content.
SEO Competitive Site Audit- Analyzing your site gaps in its vertical among your competitors to see what opportunities there are for growth.
SEO Social Audit- Strategically analyzes how you’re performing across social platforms comparatively to your competition. These audits are meant to offer clients a holistic analysis of their website and give a complete overview of opportunities to increase traffic and quality score online.
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We are here to serve you success on search engines through following our owl core values below.
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We pride ourselves on doing the right thing, even when no one is watching. We follow our convictions in all circumstances and do whatever it takes to get the job done.
Honesty
We value honest communication within our team, our partners, and our clients. Being honest and forthcoming if very important to us.
Innovation
We value bringing our partners new ideas, recommnedations, and getting creative when it comes to their business.
Hardwork
No one was successful without working hard and we value being focused, efficient, and getting the job done.
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Learn More on our Honest In Digital Blog
The Combination of AI Copyright Laws and AI Watermarks Will Have an Impact on Business Owners in 2024
The concept of a copyright is pretty straightforward: It grants certain parties the right to publish and, importantly, profit from certain materials. Baked into this idea is the exclusion of others able to do so. But with extant and expected regulations on...
2024 AI Predictions: AI Will Transform Product Placement
American consumers, and just consumers worldwide, have long been in the know about the ubiquitousness of product placement. Many of us with well-trained media-savvy eyes still fail to catch the subtler instances of product placement. Whether it's on a TikTok filmed...
Chatbots and Branding: How A.I. Interactions Help Customer Relations
See the little chat box on the bottom right-hand corner of our website? You probably see these on most websites. And on most websites, that box is commandeered by a chatbot. Although a lot of the time that chatbot has the guise of a human. For this article’s...
How Will the Internal Troubles at OpenAI Affect Businesses That Use ChatGPT?
A lot of people in the world of A.I. just had their Thanksgiving 2k23 week flat-out ruined because of certain developments in OpenAI. Specifically, the ouster of one Sam Altman, CEO of OpenAI. And shortly thereafter, the board reinstated him as CEO. As of this...
Which Will Be the Biggest AI Trends in 2024?
It’s not terribly insightful to note that when a market starts getting hot, businesses in that industry start popping up left and right. Nevertheless, it holds true. This is pretty much exactly what is happening in AI. The result is that many AI trends pop up, and...
The Strengths and Limits of AI-Powered SEO Platforms for Business Owners
Ever since the dawn of SEO, there have been get-ranked-quick solutions that have been hawked to business owners left and right. Most of the time, these “guaranteed rankings” are sort of SEO snake oil. Maybe you will get ranks quick, but it will not last. After a...
Meta Has Implemented New AI Transparency Rules That Will Have an Impact Across Many Industries
Political Ads Are the Main Focus, but Other Industries Must Follow the Rules Picture this: You are scrolling through Meta (or Facebook, if you still want to call it that…) and see a political ad. A gravelly voice over accuses a certain Opposing Candidate of signing a...
Business Owners Can Now Customize ChatGPT for Their Specific Needs
Customizable AI is one of the crucial technologies that will benefit business owners in the coming years. The customizable aspect lies in the ability to tailor an AI tool to a specific company’s unique operations. Historically, this has involved fairly...
AI Is Helping Businesses Manage Their Brand Image Online. Will This Practice Last?
Business owners are well aware that creating and maintaining a brand image is quite challenging thanks to the Internet. It is a place where people are constantly exposed to content that is designed to make a big impression, and big impressions about the quality of a...
AI in SEO: Inside Google’s 2023 Spam Update
Google’s spam filter algorithm is one of those examples of artificial intelligence that many people are perhaps familiar with, yet do not realize is actually an example of artificial intelligence. It’s like when your navigation app updates in real-time to bad weather...
How We Are Using Canva’s Image-Generating AI Tools in 2023 and 2024
Within the past year, professional content creators have been able to use a wide number of automated tools that have been boosting productivity. For many workers, these tools may not even be used in their daily lives. But for those who do, it truly does feel as if...
How Grocery Stores of All Sizes Are Using AI to Improve the Shopping Experience
Are you lost in the grocery store? No worries, A.I. can help you find what you are looking for. Artificial intelligence has many grocery chains around the world bringing their operations to a new level of technological sophistication. One example of this is...
Artificial Intelligence Is Changing the Art of Customer Engagement
Customer engagement in the 21st century is rapidly evolving, and A.I. is greasing the wheels of change more than anything else. What Is Customer Engagement? When we say “customer engagement”, we are not simply referring to getting your business’ name in front of a...
Spotify’s AI DJ Named “DJ” Shows Business Owners the Power of AI in Product Recommendations
Spotify’s new feature, DJ, is yet another example of how A.I. is growing in sophistication and reach. “DJ” has been available since February of this year, which was when the recent A.I. frenzy really started to pick up. In early August, Spotify announced that DJ has...
ChatGPT Can Now Browse the Internet For You: What This Means for Business Owners in 2023 and 2024
Perhaps the biggest update to ChatGPT since its release in November of 2022 was recently announced: It can now browse the Internet for you. As many ChatGPT users know, the chatbot was previously only approved to use data from September 2021 and before. This major...
Preparing Your Business for AI Integration: What You Need to Know About Your Data in 2023 and 2024
Picture this: After months of hearing about how A.I. can transform your business, you find yourself willing to make the investment to integrate artificial intelligence into your business. Maybe it was the ads for watsonx on Monday Night Football, maybe it was the GO...
Voice-Command Generative AI Will Save Businesses Time and Energy in Content Creation
In case you heard, ChatGPT is getting yet another major upgrade: Voice command capabilities. You will now be able to have conversations with ChatGPT that are reminiscent of Siri and Alexa interactions. This announcement from OpenAI comes on the heels of yet another...
Pennsylvania’s State Government Has Announced It Will Integrate AI into Its Operations. Here’s the Lesson Business Owners Can Get from This.
Politicians in the United States differ widely on the issue of artificial intelligence, but the state of Pennsylvania seems to be optimistic about the technology. After all, Pennsylvania’s governor Josh Shapiro recently announced that the state government will be...
Business Owners Should Take Advantage of ChatGPT’s New Image-Generating Capability, DALL-E, in 2023
In November of 2022, the public was blown away by the debut of ChatGPT, which generated text on command. Now, close to a year later, chatbots are part of the daily lives of people around the world. Automated text generation in the workplace has become as commonplace...
WatsonX Is Currently Available for Business Owners in 2023
At long last, the next-gen version of the undisputed champion of B2B A.I. platforms, IBM Watson, is finally upon us. This upgraded version, named Watsonx, made its announcement earlier this year during the peak of the A.I. frenzy. In July, IBM announced that Watsonx...
Google Bard vs. ChatGPT: What Your Business Needs to Know in 2023
Has your business been using Google Bard? In case you missed it, Google Bard--Google's answer to OpenAI's/Microsoft's ChatGPT--is now openly available in a trial phase. Bard is much like ChatGPT in that it is a generative A.I. platform that offers quick responses to...
AInsurance: Here Is How AI Is Transforming the Insurance Industry in 2023
Here’s an insurance claim: The bedrock of any great insurance company is a phenomenal ability to assess risk. Skilled risk assessment relies on a company's predictive abilities. In the quest to make better risk-assessment predictions, insurance companies everywhere...
The Top Four Ways That Car Dealerships Can Use A.I. in 2023
For car dealers, where do you start with implementing artificial intelligence? For every car dealership that is using A.I., there are plenty of dealerships that are wondering what step one is, exactly, for taking advantage of this fast-growing technology. In this GO...
ChatGPT’s Custom Instructions: How Business Owners Can Take Advantage in 2023
Have you been using the latest custom instructions for ChatGPT? If not, business owners should definitely take advantage of this feature, because it can further optimize your content for your business. Whether it is marketing materials, client outreach messages, or...
A Conference of Hackers in Las Vegas Was Held to Test the Limits of AI—Here Is What They Found (And Why It Is Relevant to Your Business in 2023)
Every year, some of the most skilled hackers in the world—at least, the most skilled hackers who are willing to show their faces in public—assemble in Las Vegas for DEF CON. Upwards of 2,000 hackers were in attendance at this year’s conference, according to a report...
AI in KY: Kentucky Lawmakers Recently Held Hearings About Artificial Intelligence. Here’s What KY Businesses Need to Know About the Status of State AI Regulations
People have known for some time that regulations are going to govern A.I. worldwide. You can find examples of this in Italy’s early ban of ChatGPT to the United States Congress getting the wheels going in regulating artificial intelligence. So, things are definitely...
AI Across the Industries: How The Hospitality and Tourism Industry Is Benefitting from Artificial Intelligence in 2023
A.I. has the attention of every business owner looking to improve operations, and this is especially true of businesses in the hospitality and tourism industry. Generally acknowledged truth dictates that a customer-centered approach to business is one of the...
AI Eats: Here Is How Food and Beverage Companies Can Leverage AI to Feed More Customers in 2023
When people think of A.I. in the food industry, it is understandable why some people’s imaginations immediately go to robot chefs. Especially considering that restaurants such as White Castle have experimented over the past few years with using robo-chefs such as the...
Can AI Write Google Reviews? We’re Analyzing Google’s New Rule for AI-Generated Content in 2023.
Our world is continually technologically progressing to societies where the helping hand of A.I. is ubiquitous in people’s everyday professional and personal lives. As this shift occurs, business owners will need answers to some very specific questions about A.I. and...
AI Company of the Week: StudioShot.ai Readily Creates Headshots for You and Your Employees in 2023
Remember back to Picture Day in grade school, where you were made to stand in a line somewhat reminiscent of the “queue” of faceless children from Pink Floyd’s rather frightening (if thought-provoking) “Another Brick in the Wall” music video, waiting for minutes upon...
How Car Dealerships Can Leverage AI to Increase Profit Margins in 2023
A.I. Is Becoming Essential to the Automotive Industry Many industries, no matter how Hydra-headed the involved operations of any one business may be, have just one thing that could be considered the fulcrum of the entire industry, upon which the entire enterprise...
Used-Car Dealer SEO: Tips for Auto Dealers to Rank High on Search Engines in 2023
In the pre-Internet days, there was no need for car dealers to factor in SEO to be a successful dealership. Back then, it was all low-budget commercials with massive colorful numbers being price-slashed to numerically smaller (yet even more visually massive and...
AI In KY: The University of Kentucky Has Formed the UK ADVANCE Committee to Study the Most Effective Ways to Use AI in 2023
Artificial intelligence continues to play a big role in the state of Kentucky, and vice versa. The Bluegrass State has been seeing some high-tech developments that are sure to make it associated with artificial intelligence alongside its thoroughbred racehorses and...
AI in KY: Artificial Intelligence Startup beingAI Is Kentucky’s Latest AI Company
Kentucky, and the southeast in general, is quickly becoming an alternative to Silicon Valley. Lower living costs, affordable office space, and abundant regional talent drive this phenomenon; plus, it was recently announced that beingAI, a startup company that was a...
How Can AI Boost Productivity for Remote and Hybrid Workers in 2023?
The 21st century will likely go down as the century where human work as we know it underwent profound changes. From the widespread legitimation of remote work during coronavirus to the recent A.I. boom, the average human’s workday is going to be defined by greater...
Explaining the Relationship Between Your Business’s Data and AI Platforms in 2023
If you are a business owner, you are likely already aware that running a business produces oodles and oodles of data. From customer conversions based on your marketing efforts to the price points of your services across your company’s history, a business’ operations...
Leading AI Companies Have Agreed to Voluntary Restrictions on AI Development. Here Is How These Restrictions Will Affect Businesses That Use AI in 2023.
Recently, tech leaders from seven of the biggest names in A.I.—Microsoft, Anthropic, Meta, Google, OpenAI, Amazon, Inflection—met with President Biden to reach an agreement on how A.I. companies should operate, with restrictions in place. What this resulted in is a...
LLaMA, Meta’s Customizable Generative A.I., Is Free for Businesses to Use and Modify at Their Will. But Is LLaMA Worth Using?
Meta has proved itself to be something of an outlier in the A.I. race that kicked off last November with the public release of ChatGPT by San Francisco start-up OpenAI, which is now kind of unofficially owned by Microsoft. Unlike Microsoft, Google, Apple, IBM, and...
Google Tags List: These Tags Are The Key to Getting Your Business Noticed by Google’s Automated Website Crawler in 2023
Google’s A.I.-driven website crawler is always at work, because the Internet is always at work producing content that needs to be categorized. Every day, businesses alone add a mind-boggling amount of content to the internet. This includes new blog content,...
Google Analytics 4: What Businesses Need to Know in 2023.
A.I.-Driven Data Collection Platform Is Essential for Businesses Urgent message for any business owner with an online presence: On July 1st, 2023, there was a great migration from Universal Analytics to Google Analytics 4 (GA4). Ensure your business, or the marketing...
Fact-Checking Your Business’ AI-Generated Content Determines How It Performs Online in 2023.
“Fact check, fact check, fact check.” Business owners using chatbots to produce content know this refrain as one of the most well-known pieces of advice. Right now, businesses that are using chatbots to produce content for their sites and social media profiles already...
Using AI in R&D: What Business Owners in 2023 Need to Know About Using Artificial Intelligence for Inventions
Thomas Edison and the lightbulb. Alexander Graham Bell and the telephone. Johannes Gutenberg and the printing press. ChatGPT and the flying skateboard. That last one may seem a bit absurd, but AI will become just as essential to the process of inventing as...
Recent Class-Action Lawsuits Against Google and OpenAI, and an FTC Investigation Into ChatGPT, Could Affect Businesses that Use AI. We Know an AI Company That Is Safer to Use in 2023.
After a half year and change of unprecedented “go go go” innovation in the world of A.I. led and funded by the biggest names in tech, the legal system is finally giving these companies a clear message through class-action lawsuits: Slow your roll. Specifically,...
Should Your Business Take Advantage of ChatGPT’s New “Code Interpreter” Feature? Here Are the Pros and Cons in 2023
OpenAI has recently released a new feature called “code interpreter”, which is a name that is vague enough to warrant looking up blogs just to find out what a code interpreter even is. It turns out that it is not just some feature that will analyze any code you or...
Four Reasons Why Using ChatGPT and Meta AI Can Be Risky for Your Business in 2023—And How to Avoid These Risks
Artificial Intelligence has become one of the most well-known technologies in the world ever since the public release of ChatGPT in November of 2022. Since then, the AI train (which we will dub the Machine Learning Express) has been hurtling full steam ahead,...
AI In Law: Three Crucial Ways Artificial Intelligence Will Change the Legal Industry in 2023
If there is one industry that AI experts are sure will be significantly transformed by innovations in artificial intelligence, it is the legal industry. The reason for this is the obscene amount of paperwork and the drudgery related to the analysis of said paperwork. ...
AI in Medicine: Three Ways Artificial Intelligence Can Add Efficiency to a Hospital’s Operations
Everyone from AI experts to the technologically illiterate have realized that AI will change the world as we know it. The AI industry is receiving billions of dollars in investments, and the world's biggest tech companies are racing to develop AI product lines that...
How Many Brands Are Already Using AI in 2023? It’s More Than You Would Think.
Businesses and Brands Everywhere Are Using A.I., Although It Sometimes Goes Unnoticed The New York Times recently reported about a watch convention that had a very interesting item: A retro-looking computer that allowed attendees to have conversations with a deceased...
AI In Agriculture: Farmers Everywhere Are Benefitting from Implementing AI Into Their Operations in 2023
Autonomous Farmhands Are Changing the Game Old Macdonald had a farm, A-I-A-I-O! For workers in agriculture everywhere, the implementation of AI in agriculture and the agriculture industry has been steadily becoming the norm for some time now. From AI that can monitor...
AI Company of the Week: Gamma Helps You Improve Your Company’s Meetings By Generating Slides, Documents, and More.
Setting Up the Perfect Office Meeting Is No Small Task In theory, the office meeting (now commonly conducted on Zoom) aims to provide an efficient platform for engaging "all hands on deck" and determining the most time-efficient approach to organizing the work day,...
AI Is Helping Doctors Improve Their Bedside Manner, Just as Companies Can Improve Customer Relations Through AI Solutions.
If there are two kinds of jokes that plague the medical community, it is about the handwriting of doctors (which is so notorious that entire research studies have been dedicated to the phenomenon), and certain doctors’ poor bedside manner. Though they may be the...
Google’s Newest Reviews System Update Creates New Rules for Business Owners Looking to Outsmart the Algorithm in 2023
Optimize Your Web Presence By Following These Rules Google is known for continually rolling out new regulations that online marketers, and the clients they serve, must adapt to in order to retain and gain customer interest—not to mention customers’ dollars. What...
Pinterest’s AI Is a Successful Implementation Model for Businesses Everywhere to Follow in 2023
If you are a Pinterest user, then you know that the app has no shortage of recommended pictures for you to analyze. Though it often feels as if a hardworking individual is continually curating content for you, it is actually pretty much all done by Pinterest's AI....
AI Plays a Big Role in Google Search Console, the Key to Helping Businesses Rank on Search
If your business is serious about SEO or discovering how to rank on search, then you (or the SEO company you have partnered with) is doubtless familiar with Google Search Console. As a refresher, Google Search Console is a free tool that allows you to see how your...
Inside Google’s Generative AI Upgrade to Google Search Engine in 2023
Google was reportedly shaking in its boots last winter when Microsoft announced that the New Bing would be AI-powered, promising to change search as we know it. This was not long after ChatGPT’s viral debut. Plenty were able to connect the dots as to where Microsoft...
Adobe Firefly Offers AI Assistance For Your Photoshop Projects – Here’s What Your Business Can Get From This in 2023
Just last November, ChatGPT wowed the world with the ability to automatically generate text just based on a prompt from a human being. Now, we are already getting to the point where A.I. photo generation is going to become as widely available as text-spouting...
AI Has Helped the Healthcare Industry Design an Antibiotic That May Eliminate a “Superbug”. Here’s How All Industries Can Benefit from This Kind of AI in 2023.
A.I. Saves Researchers Time In Identifying a Good Plan of Action CNN reports that A.I. has recently helped researchers in the healthcare industry develop an antibiotic that could potentially wipe out a form of bacteria that poses a significant health risk. It is just...
Apple Is Looking for Talent for Its AI Team. What Do They Have in the Works, and Will Your Business Be Able to Use It Soon?
Apple Wants a Strong Generative A.I. Team Tech Crunch reported that Apple is looking to expand its A.I. resources, specifically by looking for developers with the expertise required to create generative A.I. Generative A.I. is the kind of A.I. that creates content...
The Lawyer Who Blew a Case Using ChatGPT Is an Example of the Wrong Way to Use AI–Here’s How to Use AI Effectively for Your Business in 2023
The New York Times recently reported on a case that is one of the most significant examples yet of how A.I. is changing the field of law and the way lawyers operate. The case concerned a flier who was injured on an airline and wanted to sue. The airline, the...
Artificial Intelligence Being Used to Regulate Traffic Proves AI Can Make Good Use Out of Your Big Data in 2023
According to a report by WFTS-TV in Tampa, Florida, A.I. has significantly upgraded local traffic regulations. A.I. is able to analyze footage from hundreds of cameras all at once, easily surpassing even the most focused human being. That report reveals that 60% of...
Buzzfeed’s Artificial Intelligence Initiative Shows Businesses How to Adapt to AI’s Evolution in 2023
Nobody was surprised that Microsoft and Google joined the ever-growing A.I. race, but the addition of Buzzfeed may surprise some people. According to a recent report by the New York Times, Buzzfeed is starting to gain momentum in its efforts to become a big name in...
Thanks to Efforts by the Gates Foundation, 2023 AI Is Going to Go More Global Than It Already Is.
It is true that much of the AI progress that has been spearheaded by companies like OpenAI, DeepMind, Google, IBM, Meta, and the like has slowly but surely entered the lives of people all across the globe. Perhaps the most well-known example of this is that...
Meta Is Releasing Build-Your-Own-Chatbot Software to a Select Number of Individuals. Can Your Business Access This Open-Source AI?
Meta is planning on making its ChatGPT competitor product, LLaMA (Large Language Model Meta A.I.) available to the public, according to the New York Times. At least, semi-public; you need to be approved by Meta to access the code for LLaMA. How Does Meta Benefit from...
OpenAI Has Launched A Free ChatGPT App: Here Is What to Know For Business Owners
It was only a matter of time before ChatGPT went from our browsers to the app store. According to Bloomberg news, ChatGPT is now available on iPhones in the United States. For plenty of ChatGPT users, this means that you now have much more capabilities when it comes...
IBM’s AI Prediction Platforms Are Going to Make Flying in 2023 a Much Smoother Experience
After last holiday season’s airline fiasco, when Southwest Airlines left thousands of flyers stranded in airports, many people were wondering just how such things can happen in the age of AI. In fact, one of the biggest critiques of Southwest Airlines was that they...
OpenAI CEO Sam Altman Advocates for Federal Regulations on AI. Will Your Business in 2023 Be Affected If You Use ChatGPT?
The Associated Press detailed the testimony that Sam Altman, CEO of ChatGPT creator OpenAI, gave in front of Congress. Specifically, Altman called for the creation of an agency that would specifically provide federal regulations on AI. Such an agency would grant...
Google Is Planning on Implementing AI Into Its Many Services in 2023. Will Your Business Benefit from This?
Google recently announced that by the end of this year, 2023, over 30 million users will be able to use a host of artificial intelligence services hosted across Google platforms. This is according to a New York Times report on Google’s announcement implementing AI....
A Columbia University Professor Urges Art Students to “Embrace the Machines” In Digital Storytelling—Here’s How His Lessons Are Relevant to Business Owners Looking to Creatively Collaborate with AI
A recent New York Times article detailed a professor who is something of an anomaly within the world of education: A teacher who actually wants his students to use AI in the projects that they make for his digital storytelling class. This graduate course on digital...
NHL Unveils Digitally Enhanced Dasherboards: Embracing AI for an Immersive Fan Experience
The National Hockey League (NHL) has introduced digitally enhanced dasherboards that not only bring an innovative and immersive experience to fans but also embrace the power of artificial intelligence (AI). These cutting-edge dasherboards integrate AI technology to...
A $2 Billion Toronto-Based Company Named Cohere Joins the AI Race. How Does Cohere’s AI Compare to Microsoft and IBM’s AI Efforts in 2023?
With backing from software giant Nvidia, along with many venture capital firms, Cohere is looking to be one of the biggest rivals to ChatGPT. For one, the company and Cohere's AI are headed by two former Google employees who specialized in artificial intelligence at...
White House Officials Recently Discussed AI with Tech Leaders—Will Government Regulations On Artificial Intelligence Impact Your Business’ Use of AI?
The New York Times reported details about the meeting that took place between officials from the Biden administration and some of the most high-profile A.I. innovators to discuss government regulations. This included the C.E.O.s of tech companies like Google, OpenAI...
IBM’s Watsonx.ai Becomes ChatGPT’s AI Rival in 2023
Google’s Bard, You.com, Elon Musk’s artificial intelligence startup X.AI’s TruthGPT, have all been hyped up as potential rivals to ChatGPT. However, none of quite failed to generate the interest, or impress users, enough to draw people away from using ChatGPT. For a...
AI-Sana: Asana Plans to Add an AI Tool to Its Work Management App in 2023
Businesses everywhere rely on Asana to make workplace collaborations easier. If you currently use Asana, then your team will have a new member: An AI tool. Specifically, a predictive AI tool that will give you a better picture of how your company operates. ...
Microsoft’s 365 Copilot Brings AI to Your Word, Excel, and Powerpoint Documents
Microsoft, which is the biggest investor in ChatGPT creator OpenAI, has obviously been reaping the benefits of being at the forefront of conversational computing innovations. The latest order of business is adding a chatbot assistant into the Microsoft 365 line of...
AI Novels Are Here. Here’s What Book-Writing with ChatGPT Can Teach Business Owners About Creating Effective AI-Generated Content in 2023.
An author named Stephen Marche is putting out a novella called “Death of an Author”, which is a murder mystery, according to a profile in the New York Times. He is publishing under the nom de plume Aidan Marchine, not because he thinks his real name isn’t interesting,...
Is Your (And Your Customers’) Data Safe with ChatGPT? Here Is Why You Should Go with IBM Watson in 2023 Instead.
As a business owner, you may have been tempted into using ChatGPT once or twice. Or you may already be using it on a regular basis. So many emails, so little time, so thank god for chatbots. However, you ought to think twice before using ChatGPT for content that...
Character.ai Might Be the Next ChatGPT in 2023
When you talk with ChatGPT, you talk with, well, ChatGPT. When you talk with Character.ai, you might talk with Elvis, John the Baptist, or Serena Williams. Not literally, of course, but the entire purpose of the company is to offer users the chance to have an...
Can Chatbots Work According to International Censorship Rules? The Answer Is Relevant for 2023 Business Owners Worldwide.
All around the world, countries are putting restrictions on artificial intelligence, specifically chatbots. Italy recently imposed a ban on ChatGPT, though that ban has been lifted thanks to new privacy controls that OpenAI has added. However, there are still...
Narrow vs. “Superintelligent” AI: Businesses in 2023 That Use Narrow AI Should Be Safe from Limits Placed on AI Use
Though AI innovations have been hitting the market at an unprecedented rate, it looks like there are going to be some major roadblocks set up for future AI developments. Among these roadblocks is an increasing pressure put on major AI developers like Google and...
Photo-Generating AI Demonstrates The Range of Possibilities for Building Your Brand in 2023
Has the Pope really been riding motorcycles, flying fighter jets, and wearing leather jackets during speeches? No, at least not around any cameras, but you are forgiven if you were duped into thinking so, because AI-generated images depicting the leader of the Roman...
AI Is Being Used to Trace the Sources of Materials and Goods In the Supply Chain—Here’s Why This Is A Good Thing for Businesses
Anyone who runs a business that sells physical goods will doubtless be tied into the complex web of the global supply chain. Business owners also know that figuring out the sources for the materials used in their products can be incredibly difficult, or even...
AI Can Automate At Least 44% of Legal Services in 2023. What Does This Mean for Other Industries?
If you are in law school and just read this headline, do not fret: You will likely not be competing with AI if you want to be a trial lawyer. However, it is unlikely that lawyers are going to continue to get away with the lucrative practice of billing clients by the...
Google Is Gaining Speed in the 2023 AI Race. Its Next Hurdle Is Redesigning The Google Search Engine.
For years and years, Bing was the butt of many search-engine jokes. Most of the time, the punchline was yet another variation of the old truism that nobody uses Bing, while everyone and their mother uses Google. But nobody at Google was laughing when Samsung began to...
ChatGPT Outage and Data Breach: Here Is What You Need to Know If Your Company Was Using ChatGPT
Recently, ChatGPT suffered a snafu that presented opportunities for data breaches. As a result, ChatGPT underwent an outage during which the problem was resolved. This is important to know because so many business owners have come to rely on ChatGPT to take care of...
AI in SEO: Here’s How AI Will Make SEO Much More Competitive
Over the past year, there has been a lot of interesting developments in the world of conversational computing AI, which produces the chatbots like ChatGPT that for months now people all around the world have been using to do homework, write social content, or...
Italy Just Temporarily Banned ChatGPT. Will This Have an Impact on How the United States Handles AI—And Whether Your Business Can Use ChatGPT?
After many tech leaders and researchers have, controversially, called for a pause on many high-level AI developments and operations, ChatGPT among them, big-name CEOs like Sundar Pichai at Google have suggested that the AI development will go on as usual. Such a...
Here’s Why You Should Be Using Google Analytics 4 (GA4) To Automate Your Web Traffic Analysis
Whether you are a business owner trying to improve your own website or are in SEO and looking to help boost your clients’ site traffic, there is one AI tool that you should be using. No, it is not ChatGPT. It is not even a chatbot, believe it or not. The tool is...
Want Great AI Solutions? It All Depends on the Data You Give Artificial Intelligence Platforms.
A common misconception about artificial intelligence is that AI pulls its solutions out of thin air. In truth, AI agents are not magicians. Instead, they are more like data-dependent analysts that will be effectively useless unless you give them quality data. This is...
AI in Social Media: Our Strategy for Using HeyOrca’s Caption-Writing AI Assistant
We here at Guardian Owl Digital pride ourselves on being on the forefront of AI innovations. Especially when AI intertwines with Social and SEO. So naturally, we welcomed the opportunity to check out HeyOrca’s new AI addition, which automatically generates captions...
Will AI Be Able to Do Your Taxes? Here Is What Business Owners Should Know About AI That Takes Care of Busywork.
Will AI one day be doing our taxes for us? Possibly. Maybe. Or, more likely: The technology will probably be available, and it will be up to you whether you want to automate that work or not. But there is already a Seattle startup called Kredos AI that is designing...
Google’s AI chat Bard Has Arrived. Should Your Company Use It in 2023?
ChatGPT’s release last November was the opening shot to an AI race that is still ongoing. Major tech companies like Google and Microsoft and Meta are all racing to create the most innovative, and profitable, conversational computing platform. Google’s rival to...
Can Business Owners Improve Their SEO in 2023 with Google Docs’ New Chatbot Features? Should They?
When it comes to the ongoing AI wars, there is a whole lot of noise about the next and latest innovation. One of the most recent is the revamped and upgraded version of ChatGPT that goes by the name of GPT-4. In the midst of the Total Noise that has been shrouding...
Disney and ESPN’s Live AI-Generated Sports Broadcasts Demonstrate the Future of Human-AI Creative Collaboration
If ESPN’s latest AI-related endeavor with Disney (which owns ESPN) pays off, then games that look like something out of Space Jam will become the norm. Well, not quite Space Jam, because Disney does not own the rights to those Warner Brothers characters. Let’s go...
GPT-4, the Latest Version of ChatGPT, Has Arrived. Here Is What Business Owners Need to Know.
It is here already. GPT-4 has been announced.. Ever since ChatGPT shocked the public during its debut just five months ago, in November of 2022, the AI world has seen a boom. That boom was not only in internal development and innovation but in public interest as...
AI for Business Leaders in 2023: Meet Your Tireless Virtual Assistant
With the recent meteoric rise of chatbots in the consciousness of just about anyone with an Internet connection, people’s understanding of AI is that it will be replacing human workers, such as copywriters. However, the more accurate view is the one that understands...
IBM Watson Was ChatGPT Before ChatGPT. Here Is Why So Many Business Owners Still Prefer IBM Watson.
ChatGPT had a big public moment last November (2022) when its developer, OpenAI, made it open to anyone and everyone with an Internet connection. A decade-and-a-year earlier, IBM Watson made a similar big-splash public debut when it competed on Jeopardy—and won! ...
AI Marketing and SEO Are Expected To Grow to an Over $100 Billion Industry by the End of the Decade. Is Your Business On Board?
It seems that ever since the public release of ChatGPT last November, public and, importantly, professional interest in artificial intelligence has increased. Industry insiders have been predicting for some time now that AI is a field that is going to grow and grow....
How Search Engines Will Change Because of ChatGPT, Bard, IBM Watson, and Short-Term Videos—And How Your Business Can Capitalize On This
SEO has always been a difficult trade, as there is always a new trend to jump on to help yield better search results for the content you create. However, there are two growing AI-related trends that businesses creating SEO strategies simply cannot ignore: Chatbots...
AI Is Being Used to Scout Professional Athletes Around the World in 2023. Can AI Find Your Business New Customers?
Forbes recently reported that a new AI technology named Eyeball is currently changing the world of professional athlete scouting as we know it. Eyeball analyzes video of players in action, letting scouts know, from sometimes very remote distances, key characteristics...
Meta Has (Another) New Chatbot Out. Will Businesses Be Able to Use It?
Anyone who has been following Meta knows that it has already publicly debuted (and withdrawn) a chatbot. That chatbot’s name was Galactica, and its ostensible purpose was to provide researchers with assistance. However, trouble was afoot when it turned out that...
Test-Preparation Tutors? AI Points the Way to the Future of Job Training for Businesses
Tutoring for students may show a sharp decrease in cost once AI tutors become widespread. If that sounds faintly implausible to you, then consider the fact that chatbots like ChatGPT are created with the goal of being able to impart factual information to humans. ...
Still Wondering How Chatbots Like ChatGPT Work? Here Is What You—And Your Business—Needs to Know.
Since last November, when ChatGPT was unveiled to humanity, the public has been dazzled by conversational computing platforms that can seemingly write anything with ease. People who use the Internet have surely come across a chatbot before, but not one with so few...
Ever Heard of You.com? It Is the Next Big Opponent Against Microsoft and Google in the AI Search Competition. Here’s What That Means for SEO.
If you do not live in Silicon Valley or follow the tech world’s rapid-fire developments, you can be forgiven for not recognizing You.com. You (i.e., you the reader, not You.com) will hear about them soon enough. However, it will not be long before this San Francisco...
Assistance from ChatGPT: How to Improve Your Employees’ Job Satisfaction with AI in 2023
Over the past few years, we have seen White Castle add 100 automated burger-flipping robots named Flippy to their locations. If Flippy can flip a burger and become a mainstay at White Castle, then it is reasonable to predict that ChatGPT will be elbowing human...
Is ChatGPT Worth $20 a Month? Here’s What You Can Get From It—and Why IBM Watson May Be the Better Investment
After ChatGPT’s free-for-all public debut, a premium has been placed on its services. That costs $20 per month. Now, the public ChatGPT version is still free. However, its massive popularity has revealed it is easy to overload ChatGPT’s servers, so some users get to...
Say Hello to Bard, Google’s Answer to ChatGPT
Google attracted a lot of media attention by declaring it is going “code red” on developing AI after seeing ChatGPT’s public debut. That was last November, and their AI developers have been hard at work, apparently, because they already have a competing chatbot...
Google’s Response to ChatGPT: What the Tech Giant Is Doing to Improve Its Own AI Efforts
ChatGPT’s public debut was at once a challenge to and a learning experience for any business, from startups to global enterprises, in the tech world developing AI tools. What is there to learn is how ChatGPT fails, specifically when it creates content that offends...
How AI Could Have Forseen the Crypto Crash -(It Already Analyzes Exchange Markets)
Historically, the stock market has been shown to swing high and low. If the same can be said of the crypto market, then we have been waiting quite a long time for things to start looking bullish. Apologies if you invested in crypto, but if the crypto bear market ever...
AI and You: What Determines Your AI Recommendations in 2023?
AI has been touted for being incredibly sophisticated in finding out what we want to see by tracking our online activity. Some are looking at the recent revelation, uncovered through research done by free software community Mozilla, that disliking a YouTube video...
AI On the Stand: Explaining the Lawsuit Against the Microsoft Automated Coder
AI has been touted for being incredibly sophisticated in finding out what we want to see by tracking our online activity. Some are looking at the recent revelation, uncovered through research done by free software community Mozilla, that disliking a YouTube video...
IBM Watson vs. ChatGPT: A Deeper Look at Their Differences in 2023
IBM Watson vs. ChatGPT: A Deeper Look at Their Differences We recently posted an article about two of the most famous chatbots in recent history. In that post, we argued that IBM Watson’s years of experience within a variety of industries, from finance to healthcare,...
IBM Watson vs. Microsoft’s ChatGPT: The AI Chat Matchup of the Century
In the past few months, AI chatbots have gone from being at the outer edges of the public consciousness to smack dab in the center. There have been plenty of reasons for this, but number one on the list is the high-performance chatbot ChatGPT. What Is ChatGPT? ...
YouTube Shorts: What Is the AI Behind This Feature?
There is a lot of competition in the Attention Olympics. In the Pre-Internet days, businesses only had to compete with each other to capture media viewers’ attention. With the Internet putting individuals and businesses on more equal footing, there are suddenly a...
How AI Could Have Helped Southwest Avoid Its Holiday Disaster
Companies everywhere across the globe are investing money in artificial intelligence software that brings a new level of efficiency to their operations. For business owners who think this is just a trend, then consider Southwest’s recent meltdown over the holiday...
New Year, New AI: Here Are the Biggest Trends in AI Coming in 2023
Whether you are a small business with one or a couple AI tools implemented or an enterprise with a sophisticated suite of AI algorithms at your disposal, something you will need to focus on in the upcoming year, 2023, is just how the world of AI is going to change...
TikTok For Businesses in 2022 – Why Your Business Needs a TikTok SEO Strategy
When we talk about Search Engine Optimization (SEO), many of our minds naturally go to traditional search engines such as Google, Bing, even DuckDuckGo. However, more and more people are ditching these traditional search engines for a truly next-gen platform:...
Machine Learning for Manufacturers: Improving Your Procurement Practices Through AI-Powered Prediction Platforms
This article is part of an ongoing series called Machine Learning for Manufacturers, which focuses on the uses for artificial intelligence (AI) in manufacturing. It began with our article introducing machine learning and AI, and continues to spell out the many ways...
Machine Learning for Manufacturers: Supplier Relationship Management With Artificial Intelligence Lets You Automate Your Next Audit
This article is part of an ongoing series called Machine Learning for Manufacturers, which focuses on the uses for artificial intelligence (AI) in manufacturing. It began with our article introducing machine learning and AI, and continues to spell out the many ways...
Machine Learning for Manufacturers: AI Anomaly Detection Helps You Untangle the Supply Chain
This article is part of an ongoing series called Machine Learning for Manufacturers, which focuses on the uses for artificial intelligence (AI) in manufacturing. It began with our article introducing machine learning and AI, and continues to spell out the many ways...
Machine Learning for Manufacturers: AI Can Help You Save Dollars and Cents Through Automated Spend Analytics
This article is part of an ongoing series called Machine Learning for Manufacturers, which focuses on the uses for artificial intelligence (AI) in manufacturing. It began with our article introducing machine learning and AI, and continues to spell out the many ways...
Machine Learning for Manufacturers: Supply Chains Monitored in Real Time by AI Perform Better, Especially Through Crises
This article is part of an ongoing series called Machine Learning for Manufacturers, which focuses on the uses for artificial intelligence (AI) in manufacturing. It began with our article introducing machine learning and AI, and continues to spell out the many ways...
What The Digital Antitrust Means for Kentucky Businesses in 2023
What The Digital Antitrust Means for Kentucky Businesses A few years ago, in 2019, Kentucky joined a number of other states in the U.S. to launch an investigation into Google’s role in controlling the online advertising marketplace. Over the ensuing years, the...
Machine Learning for Manufacturers: Introducing Sustainability into the Supply Chain through AI Solutions
This article is part of an ongoing series called Machine Learning for Manufacturers, which focuses on the uses for artificial intelligence (AI) in manufacturing. It began with our article introducing machine learning and AI, and continues to spell out the many ways...
Machine Learning for Manufacturers: Supply Chains Can Power Through Disruptions with the Help of AI-Powered Resilience Platforms
This article is part of an ongoing series called Machine Learning for Manufacturers, which focuses on the uses for artificial intelligence (AI) in manufacturing. It began with our article introducing machine learning and AI, and continues to spell out the many ways...
Machine Learning for Manufacturers: Separate the Wheat from the Chaff in Your Company’s Data with Artificial Intelligence-Assisted Data Cleansing
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. Our piece today will focus on the...
Machine Learning for Manufacturers: Predicting Both Customer and Employee Churn within the Supply Chain Becomes Much Easier with AI and Machine Learning Solutions
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. If you have been keeping up with...
Machine Learning for Manufacturers: Enterprise Resource Planning (ERP) for the Supply Chain Gets a Big Boost from AI and Machine Learning Solutions
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. Sound it out: ERP. No, it is not...
Machine Learning for Manufacturers: Using AI to Create a Smoother Systems Integration Process in the Factory and the Rest of the Supply Chain
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. Today’s entry in our Machine...
Machine Learning for Manufacturers: Changing Up the Warehouse with the Help of Artificial Intelligence Algorithms
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. Today’s entry in our Machine...
Machine Learning for Manufacturers: What are Digital Twins, and Why are They So Popular in Manufacturing?
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. Today’s entry in our Machine...
Machine Learning for Manufacturers: Optimizing Workplace Training Programs Through Artificial Intelligence Solutions
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. In this piece, we will cover the...
Machine Learning for Manufacturers: Improving First Pass Yield with Expert Prediction-Based Artificial Intelligence Solutions
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. The topic in this piece is the...
Machine Learning for Manufacturers: Strengthening Communication Across the Supply Chain with Artificial Intelligence
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. This article will cover how AI...
Machine Learning for Manufacturers: Detecting Defects Using Artificial Intelligence and Deep Learning Technology
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. This article will cover how AI...
Machine Learning for Manufacturers: Creative Insurance Artificial Intelligence Solutions Can Up A Manufacturer’s Marketing Game
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. This article will cover how AI...
Machine Learning for Manufacturers: Artificial Intelligence Security Services for Manufacturers Will Protect You Inside and Outside of the Factory
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. This article will cover how AI...
Machine Learning for Manufacturers: Preventing Fraud in Manufacturing with Protection from Artificial Intelligence
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing and supply chain operations. This article will cover how AI...
Machine Learning for Manufacturers: Employing Artificial Intelligence and Augmented Reality for Research and Development
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing. This article will cover how AI can be used for product...
Machine Learning for Manufacturers: Designing Products with Artificial Intelligence
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing. This article will cover how AI can be used for product...
Machine Learning for Manufacturers: Capacity Planning Prediction Using Artificial Intelligence
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing. This article will cover how AI can be used for capacity...
How Google is Supporting Ukraine Throughout a Crisis
The U.S. is playing a significant role in how the Ukrainian and Russian military crisis is playing out. From shipping arms to offering financial aid, the U.S. is playing its part in a conflict that is of International interest. Though thoughts and prayers are...
Machine Learning for Manufacturers: Keeping Track of and Assessing Suppliers Using Artificial Intelligence
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing. This article will cover how AI can be used for tracking and...
Machine Learning for Manufacturers: Tracking and Managing Production Floor Operations Using Artificial Intelligence
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing. This article will cover how AI can be used for tracking and...
The Artificial Intelligence Technology That Powers Google’s Search Engine
A Look Behind the Digital Curtain For many users, the Google search engine is a bit of a mystery. Why do some links and pages show up on the first page, and why do others lurk in the no-man’s-land of the second page and beyond? That is a question that SEO, or search...
Why Cannabis Companies Should Look Beyond Branding in Their Marketing Efforts
Is Branding the Most Important Thing? The title of this article may have thrown you off a bit. We do not blame you, because, for many companies, the word “branding” is basically synonymous with “advertising.” Do not worry, we are not telling you to stop any...
How Legislation on Digital Marketing Tools Will Impact Your Business—And How You Can Work Against It Using AI
Trouble for Google If you are a business owner, you may have recently received an email from Google warning you about a number of changes that the U.S. Senate may bring to the world of digital marketing. For those who did not receive this email, or are perhaps...
Machine Learning for Manufacturers: Value Creation with Artificial Intelligence
This article is part of an ongoing series on the uses for artificial intelligence (AI) in manufacturing, starting with our article introducing machine learning and AI, and their relevance to manufacturing. This article will cover how AI can be used for value creation...
AInsurance: How AI-Powered Lead Generation Can Benefit Insurance Companies
Door to Door No More It is no secret that digital transformation has brought some big changes to the insurance world. In the olden, pre-email days, workers would sell insurance by going door to door, trying to convince homemakers that their (i.e., the workers’)...
AInsurance: How Insurance Companies Can Benefit from AI’s Fraud Detection Skills
AI for Insurance Companies When people hear the phrase “artificial intelligence,” their minds often go to examples like self-driving cars, and do not realize that AI has many uses for businesses of all sizes. Uses that are non-physical and do not involve robots, it...
Optimize Your Content and Webpages with These AI Services
Content is King A cornerstone of search engine optimization, or SEO, is content creation. It is common knowledge that content, such as blogs and social media posts, play an enormous role in helping businesses show up near the top of the coveted first page of Google....
Bringing AI to SEO
Acronym overload? Here is some help: AI stands for “artificial intelligence,” and SEO stands for “search engine optimization.” You have probably heard of both before, but are unsure of what they really refer to, or how they can help your business. Our quick rundown...
Enjoy Your Stay: How Automation is Going to Improve Your Next Night in a Hotel
At Your Request Part of the luxury of a hotel stay is having most of the usual housekeeping tasks out of your hands. Washing towels, cleaning up your room, even the task of making your bed is handled by around-the-clock hotel staff, allowing you to enjoy your stay in...
Machine Learning for Manufacturers: Transport the Goods Safely and Effectively with AI Solutions
Hit the Road, Jack The order of 5,000 plush orangutan dolls that your factory just manufactured has just been loaded into the back of the semi-truck for its voyage to the last remaining Toys ‘R’ Us in the world. Thanks to the AI prediction platform you recently...
Machine Learning for Manufacturers: AI-Powered Predictive Maintenance of Machines Helps You Optimize Manufacturing Costs
Costs of Operation For our running example in this article, let us choose the manufacturing of a bowling pin, using just an entire tree per bowling pin, as famously represented in this segment from a certain TV show. Laugh all you want at the comic exaggeration...
Machine Learning for Manufactures: Commodity Price Prediction with AI Finds the Best Price for Raw Materials
Bringing in the Haul Let us pretend that you manufacture those Live, Laugh, Love signs. (If you actually do, then this example will be specially tailored for you.) You have your own way of doing it in your factory, because you have very high standards for creating...
Machine Learning for Manufacturers: Product Price Recommendations
The Price is Right You walk into the Walgreen’s to satiate your post-lunch dessert craving with a Toblerone. (The recent change in creating a gap between the triangles is controversial, but you secretly like it.) Normally, the bar costs you a cool $2.18, but today is...
Machine Learning for Manufacturers: How Demand Forecasting Keeps You Ahead of the Curve
The Many Facets of Manufacturing When the average person hears the word “manufacturing,” they picture a factory where whatever item their imagination offers—toys, sodas, cars, beer, La-Z-Boy recliners—are bottled or boxed or wrapped after being assembled by either...
Manufacturing with Machine Learning: How AI Can Boost a Manufacturer’s Efficiency
There is More to Machine Learning Than Robots Many manufacturers have already implemented more physical AI tools into their operations. Factories all across the world are adding more and more robot arms to many steps in the process, be it in the laboratory or the...
Artificial Intelligence Is Bringing Big Changes to the World of Agriculture
It is not often that a Wall Street trader walks from their job to focus on a different kind of green, namely the agricultural industry. Sara Menker, founder of Gro Intelligence, is one such person, and her goal was to do something about data and agriculture. So no,...
Hiring With Artificial Intelligence: How to Use Machine Learning to Find the Best Candidate
Hiring and firing is one of the biggest processes that a company must have a hold on in order to stay afloat. The problem for many companies, from small businesses to enterprise corporations, is how to attract the best talent, or sift through the mass of applications...
Monetizing the Metaverse: What Businesses Ought to Be Using the Metaverse For
Meta, née Facebook preceding a fairly substantial PR crisis last fall, is at the forefront of the movement to make the metaverse as widespread and widely used as social media like Snapchat or Instagram. Many people continue to scratch their heads about the metaverse,...
Using AI to Assist You in Professional Services
Many jobs involve repetitive tasks that can lead to a weariness and fatigue in the worker, which in turn leads to sloppier, more error-prone performance. As mentioned, sometimes the task is repetitive, like filing insurance claims, but other times the tasks are...
Artificial Intelligence is Helping Content Regulation and Child Safety Online
Facebook, d/b/a Meta, is front-and-center in the debate around content regulation. Recently, in case you missed it (if that is even possible for someone online), Facebook has ignited social media, and other media platforms, aflame after a former employee and current...
I See You: AI and Facial Recognition
Your average iPhone has multiple cameras and microphones. Your average laptop has at least one of each. It is easy to get paranoid that people are watching and listening in on you when you are least suspecting it. But you can rest easy—it is not people listening in,...
Digital Transformation for Systems Integrations
Data is at the core of so many decisions in the digital age. To some, data is considered the gold that is stored in the digital bank vault of any given company. When you want to figure out how to best market to your customer base, you consult your data. When you...
AI Services for the Government
It is well-known that artificial intelligence is changing the face of tech as we know it. Social media companies like Facebook (or should we say Meta?) have been upfront and transparent about at least some of the processes they have automated, such as content...
Conversational Computing for Your Congregation and Clients
It is not always the case that you are the one who is looking for those who are lost. Sometimes, they are seeking your help. A conversational computing platform, another AI tool offered by Findability Sciences, will be there 24/7 for anyone who is looking to get in...
Checking in to the Metaverse: How the Hotel and Hospitality Industry is Benefitting from VR
If you have not been paying attention to the digital world’s latest advances—actual, proposed, or in-development—, then there is one word above all else that you ought to familiarize yourself with: Metaverse. The word went global after Facebook, stumbling from the...
Protecting Your Privacy: AI and De-Identification
One of the biggest worries for businesses using AI, and their customers who are the target of those AI services, is that the data is not protected. More precisely, there is a fear, understandable but ultimately unfounded, that the data being used by the AI agent is...
AI High: How AI is Improving the World of Education
When we tell you that advances in artificial intelligence are being incorporated into schools everywhere, from pre-school to the university level, you may have a few ideas as to what this resembles. Some of your ideas may actually have an analogue to reality. For...
Machine Learning Makes Outsourcing Manageable
Outsourcing has been a practice of companies big and small, major and minor, for a long time now, and that process is being streamlined through innovations in artificial intelligence, as seen in companies such as Findability Sciences’ BPO services. BPO stands for...
Channel Surfing and Machine Learning: How AI Improves Telecommunications and Utilities
Few fields have enjoyed as much growth in the past few centuries as telecommunications. Humble beginnings can be found in Alexander Graham Bell’s introduction of the telephone into society, or the inclusion of the television into the majority of American homes in the...
Add to Cart: How AI is Revolutionizing the World of Online Shopping
From Amazon to Zappos, online shopping is has become most people’s preferred method for buying products they need and do not need, along with items that we probably would not have encountered on a trip to the local Target, such as garden gnomes riding dogs. Whatever...
Man vs. Machine: Which Has the Better Mind?
“Intelligence” tends to denote how smart a person is, which in turn typically refers to a person’s aptitude for the traditional school subjects like math and science. A person’s ability to understand knowledge and, importantly, apply it, is the measure of their...
General Motors’ Driverless Car Unit Slows Down, and What This Means for AI Innovation
American auto giant General Motors has been pedal to the metal in the race to incorporate artificial intelligence into the world of automobiles in innovative ways, and at the forefront of those efforts is its self-driving automobile unit, Cruise, based in San...
The US Government’s National Artificial Intelligence Initiative is One Giant Leap for AI
If you want to know what the future of America will look like, you can be assured, based primarily on efforts taking place in business and education and research institutions, that there will be widespread use of AI, and American politicians are helping foster this...
Facebook Addresses Harmful Content Controversy with a Content-Regulating AI Tool
In recent months, a whistleblower who was previously employed by Facebook revealed that the company was often completely aware that content such as eating disorder posts and racist messages were being posted on this site. This ignited fierce debate between people who...
Swipe Again: How Credit Card Companies are Using AI to Improve Financial Transactions
Have you ever met a criminal hacker? In credit card fraud, pretty much every purchase you make is information that can be exploited. This is especially true if you are an online shopper. Credit card fraud is only getting worse, with a 40% increase in cases reported...
Can Artificial Intelligence Help Humanity Solve Moral Dilemmas? Why AI Researchers in Seattle are Looking for the Answer, and Why it Affects You.
Should I rob a bank if I am poor? Is it okay to clean a toilet bowl with a wedding dress? Can I stab a cheeseburger? These odd questions are some of the examples that are used as examples on the website for Delphi, the prototype of an artificial intelligence moral...
Holding AI Accountable: How Can the Machine, the User, and the Maker Become Better?
Many controversies have sprung up in the the world of AI recently, many of which involve the problem of bias or just poor ethical judgment in a machine learning agent. Examples include algorithms that screen potential home renters or buyers having a bias against...
Borrowing with Bots: How AI is Revolutionizing Financial Collections
Debt collections, in its various forms, tend to be represented by a human, either the creditor themself or sent by a creditor, demanding payment from the debtor. A landlord knocking on the door demanding rent. A tough guy who is probably connected to the mob that...
Why the “Transformation” of Digital Transformation is Only the First Step to Success
You may have heard the phrase “digital transformation” being tossed around lately, but may be wondering what exactly it means. Digital transformation has gone under a number of names over the past few decades, most notably “digitization,” but the meaning has not...
Robot-atouille? How AI Can Help Your Restaurants Thrive in the Kitchen.
When you hear of AI and restaurants, your mind may immediately imagine a frustrating experience with an automated cashier at a McDonald’s, repeating for the eleventh time that you want a Quarter Pounder, not a “Quart of Powerade.” Rest assured, this is not quite what...
7 Tips for Implementing AI in Enterprise
There's ALOT of talk about AI. Many digital agencies claim to have it, few actually do. Most owners we speak to don't even care to understand it they just want to know how it will impact their business. If you're a decision maker, below are a few tips to...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 49
This is the forty-ninth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will open back up our discussion of reinforcement learning, a topic we delved into a fair number of articles ago, for the purpose of filling you in...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 48
This is the forty-eighth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue our discussion of the main topic of our last essay, which is the combination of two popular forms of machine learning: Analytical...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 47
This is the forty-seventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will move our discussion of the main topic of the last few essays, a concept that is called “Analytical Learning,” which includes the popular form...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 46
This is the forty-sixth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue our discussion of a concept that is called “Analytical Learning,” which includes a popular form of learning called “explanation-based...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 45
This is the forty-fifth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce a concept that is called “Analytical Learning,” which includes a popular form of learning called “explanation-based learning,” which...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 44
This is the forty-fourth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue our lesson on the concept of learning sets of rules in machine learning. We will dive deeper into the process of learning a “set” of...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 43
This is the forty-third article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce the concept of learning sets of rules in machine learning. We’ll illustrate what it means to learn a “set” of rules (it is not a...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 42
This is the forty-second article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of genetic algorithms, which is a form of learning that finds its basis in the biological concept of evolution. We will...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 41
This is the forty-first article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce genetic algorithms, which is a form of learning that finds its basis in the biological concept of evolution. You’re back in grade...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 40
This is the fortieth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of lazy vs. eager learning by going over the benefits and drawbacks of lazy learning and covering a few of the most popular...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 39
This is the thirty-ninth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will outline the difference between lazy vs. eager learning. It is the day of the big test, and you feel woefully over-prepared. You have...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 38
This is the thirty-eighth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of computational learning theory, a school of thought dedicated to answering or even just pondering some of the most...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 37
This is the thirty-seventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce computational learning theory, a school of thought dedicated to answering or even just pondering some of the most profound,...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 36
This is the thirty-sixth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will go further into detail on Bayesian learning, one of the key approaches to learning in the machine learning field, covering the different ways...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 35
This is the thirty-fifth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will go into detail on Bayesian learning, one of the key approaches to learning in the machine learning field. If you’ve made it this far in the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 34
This is the thirty-fourth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will give a brief overview of the history of machine learning. Our previous article dealt with the capability of a machine learning agent to reach...
Facebook Steps Past Controversy and Into the Future with a Brand New Name Meta
Anyone who has been paying attention to the world of social media in the past few weeks knows that Facebook has been broiled yet again in controversy. In the midst of all this controversy, Facebook happily charges on, with a name change to boot. That’s right, from...
How AI is Changing the World of Healthcare
If we were to tell you that, in the future, many medical processes will be automated, would you be scared or elated? If you are scared, then you probably need us to elaborate on the exact kind of medical processes that AI is going to be helping with. Do not worry,...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 33
This is the thirty-third article in a series dedicated to the various aspects of machine learning (ML). Today’s article will detail a major development in the field of artificial intelligence, which is the restoration of art. We’ll go over some of the key machine...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 32
This is the thirty-second article in a series dedicated to the various aspects of machine learning (ML). Today’s article will discuss the decision-making behind choosing one learning algorithm over another, a key aspect of the machine learning process. There’s more...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 31
This is the thirty-first article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover confidence intervals, a key aspect of the machine learning process of evaluating a learned hypothesis. Additionally, this article will...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 30
This is the thirtieth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will dive into the machine learning process of evaluating a learned hypothesis, and what methods an agent employs to do such a thing. If you’ve ever...
Facebook’s New Machine Learning Algorithm Knows Your Next Move—And That’s a Good Thing
Facebook has been under fire lately for a number of reasons. The social media giant’s four-hour shutdown was a major controversy, as many users wondered how exactly one of the biggest tech companies in the world could suffer such a disastrous hiccup. Then, a former...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 29
This is the twenty-ninth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will discuss the problems to be found in the machine learning process of evaluating a learned hypothesis. Many Americans have heard the legend...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 28
This is the twenty-eighth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will extend the discussion of the types of environments an AI agent will need to deal with. Our last article in the series covered a few of the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 27
This is the twenty-seventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover the types of environments an AI agent will need to deal with. Driving on the highway during a heavy downpour is one of the most...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 26
This is the twenty-sixth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover backpropagation algorithms, which is the most important type of learning method employed for neural networks in machine learning agents. ...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 25
This is the twenty-fifth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover common types of search algorithms in machine learning. When we are running down our many options for dinner, we tend to do a mental...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 24
This is the twenty-fourth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover common machine learning problems that neural networks are good at solving. The mind is a jungle. Or the ocean. Take your pick. Whatever...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 23
This is the twenty-third article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of bias in Machine Learning agents by focusing on the bad kind of bias, where an agent will make decisions that...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 22
This is the twenty-second article in a series dedicated to the various aspects of machine learning (ML). Today’s article will dive into the issue of bias in Machine Learning agents, specifically biases in the process of induction. Note that this is not covering bias...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 21
This is the twenty-first article in a series dedicated to the various aspects of machine learning (ML). Today’s article will explain another fundamental aspect of machine learning, which is concept learning. We’ll tell you how it is that a machine learning agent,...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 20
This is the twentieth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce a “basic” language of many machine learning agents, which is First Order Logic (FOL). We’ll show how this language allows for logical...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 19
This is the nineteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will focus on the design of learning systems, providing an overview of essential concepts like target functions and representations of target...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 18
This is the eighteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will discuss the problem of creating ethical agents in the field of machine learning, demonstrating why it is important for developers to think of the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 17
This is the seventeenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will cover a field of AI that can be physically viewed in action: Robotics. We will specifically focus on how aspects of machine learning play a role...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 16
This is the sixteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce one of the most innovative and essential fields of AI: computer vision (CV). Like language, the ability to see is something that many...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 15
This is the fifteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of natural language processing (NLP) by considering how it can be assisted by deep learning, another major field of...
Staying Strong in the Digital Dark: How to Maintain an Online Presence During Social Media Outages
The social media outage yesterday impacted online giants like Facebook, Instagram, and Whatsapp, shutting these sites down for a record time, lasting around six hours in total. Though this may have spawned jokes galore about people’s dependency on social media, it was...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 14
This is the fourteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will continue the discussion of natural language processing (NLP) by covering a few of the essential components that go into the development on an NLP...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 13
This is the thirteenth article in a series dedicated to the various aspects of machine learning (ML). Today’s article will introduce the concept of natural language processing (NLP) and cover the role of natural language processing in machine learning. ...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 12
Ready...Set...Go! 🕹️ Nearly everyone has experienced playing a particular video game at least once - or perhaps a thousand times -- and learned the rules and patterns through repetition alone. Take Candy Crush for example. Remember when that mobile game came out...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 11
This is the eleventh article in a series dedicated to the various aspects of machine learning (ML). Today’s article will provide a general overview of reinforcement learning (RL), which is distinguished from other types of machine learning because of its...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 10
This is the tenth article in a series dedicated to the various aspects of machine learning. Today’s article will step back from the specific types of learning algorithms and focus on the problem of overfitting and the solution of generalization, the latter of which is...
The Fall and Decline of SEO Content Creation (And How You Can Rescue It in 2021)
Over the past five or so years, SEO content creation has seen a sharp decline. This isn’t from laziness on the part of the creators, but rather from a series of content crackdowns being pushed by Big Content, AKA search engines and social media sites like...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 9
This is the ninth article in a series dedicated to the various aspects of machine learning. Today’s article will be continuing the discussion on learning algorithms, with a focus on ensemble learning, which can help agents work around complications brought about by...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 8
This is the eighth article in a series dedicated to the various aspects of machine learning. Today’s article will go in-depth on one of the most widely-used forms of machine learning, which is decision tree algorithms. This piece will offer insight into a few aspects...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 7
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 7 This is the seventh article in a series dedicated to the various aspects of machine learning. Today’s article will cover the types of clustering used in machine learning, offering...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 6
This is the sixth article in a series dedicated to the various aspects of machine learning. Today’s article will break types of algorithms used in machine learning, offering insight into the various ways that ML agents make use of data. Our previous article on the...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 5
This is the fifth article in a series dedicated to the various aspects of machine learning. Today’s article will outline what is called the machine learning cycle, which is a breakdown of how a machine learning agent begins from an untrained agent to a capable and...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 4
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 4 This is the fourth article in a series dedicated to the various aspects of machine learning. Today’s article will continue the “learning” theme of the last article by providing an...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning Part 3
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning This is the third article in a series dedicated to the wide-ranging and various aspects of machine learning. Today’s article will focus on the multiple learning techniques that a machine...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning in 2021 | Part 2
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning in 2021 Part II This is the second article in a series dedicated to the wide-ranging and various aspects of machine learning. Today’s article will focus on a staple of any machine learning...
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning in 2021
Reading, Writing, Arithmetic, Robotics: What to Know About Machine Learning This is the first article in a series dedicated to the wide-ranging and various aspects of machine learning. We are kicking off this series with a toe-in-the-water introductory article that...
AI for AG | Ready for Farming 4.0?
Ready for Farming 4.0? We are.Implementing persona modeling into your farm can make an immeasurable impact on the trajectory of your business. So what is persona modeling and how does it exactly intersect with agriculture? In general terms, persona modeling involves...
Creative Certainty with AI in 2021
Creative Touch Up is Creative Certainty! Powered by Findability Sciences Touch Up works to improve your company’s marketing strategy before you put dollars behind planned advertising images. This Findability Sciences technology has predicted over a million images and...
Audio Ads? On YouTube? Yes…and Here’s How to Use them in 2021
When you think of YouTube, you think of audio, right? Well, think again. According to YouTube, as users have been spending more time at home, more of them have been looking for audio-based content (think virtual concerts, podcasts, workouts). So the media...
Google’s ‘Project Bernanke’ and ‘Jedi Blue’ Are Out in the Open. Will Advertisers Care?
Google’s ‘Project Bernanke’ and ‘Jedi Blue’ Are Out in the Open. Will Advertisers Care? In Texas at the end of 2020, ten states filed a joint antitrust lawsuit against Google for allegedly monopolizing the digital advertising industry. The states claim that Google,...
LinkedIn Publishes Ad Guide for Marketers in 2021
LinkedIn Ads Guide Offers a Handy Resource for Marketers Earlier in 2021, Microsoft (which owns LinkedIn) noted that LinkedIn sessions jumped 30% in the last quarter of last year, accompanied by a 23% increase in quarterly revenue. As we emerge from the pandemic,...
Use Local SEO to Own Your Market
A Field Guide to Local SEO Success Want to crush the competition and cultivate more customers close to you? Here are steps you can take right now to build your online presence and sell more in your area. Nurture Your Listings. Google My Business is the place...
A New Addition to Google Search Console: Associations
You probably already know that Google offers a free service called Google Search Console. It gives you an inside look at your website’s presence in Google search results, so you can find and fix issues that are hindering your search rankings. Basically, it helps you...
Get Ready for Google Core Web Vitals Change
In May, Core Web Vitals will become part of Google’s algorithms. They measure your website’s loading, interactivity and visual stability — site speed factors that matter to search engines. So now is the time for websites to tackle the Page Experience Update. ...
7 Ideas For YouTube Videos That Sell in 2021
Seven Ideas for YouTube Videos That Sell As you map out your digital marketing strategy, it’s easy to overlook YouTube. But consider this: with over 2 billion viewers every month and rising usage on TVs, you ignore it at your own peril. YouTube’s ad choices,...
Women Can Rule in Business & Sports
When all of us in the Guardian Owl Nest get together (virtually, of course!), it doesn’t take long for our conversations to land on sports-related stories and references. We have several fitness lovers and youth sports coaches among our ranks, so it makes sense! ...
Broadcast TV is Dead; Here’s Your New Marketing Addiction in 2021
Did you just write another check for broadcast TV? I get it, it's one of your most expensive addictions and the easiest way to spend that marketing budget. Just call your TV rep and invest a million dollars. You'll get a call in 30 days telling you you've reached 10...
Seven Steps to Social Success in 2021
Your Social media has extraordinary power to extend your reach, to capture customers and prospects, and to drive sales. But the social channel is often treated like the stepchild of marketing. It certainly gets adopted for the low cost of entry, but maybe for that...
7 Ways to Jumpstart Your SEO in 2021
Guardian Owl Digital was created to help provide integrity and transparency in the chaos of the internet world and certainly, in times of an uncertain future. We have compiled 7 ways businesses can utilize seo and digital marketing to now to help you through...
Your Customer Cut the Cord. Find Them With OTT Advertising in 2021
It’s no big news flash. Today’s consumer reality revolves around the internet. When it comes to the average American consumer’s shopping, purchasing, and entertainment viewing habits, the internet is at the heart of it all. No surprise, the Coronavirus pandemic...
Machine Learning 2020 – Executive Education Certification
Machine Learning Executive Education Series Intro 2020 Ok seriously, what is Machine Learning? How often do you click on a sponsored advertisement on Instagram, Facebook, YouTube or any other website? How often do you spot an advertisement on your news feed when...
Big Tech Regulation & Censorship Confusion – What You Need to Know
The statistics are staggering. Currently valued at nearly $7 trillion, Big Tech’s collective worth is up from $2 trillion only five years ago. (And yep, that’s trillion with a “T”, folks.) How many other industries can boast such an economic impact, not to mention 250...
Instagram Rolls Out Answer to Tik Tok; Instagram Reels!
Have you been intrigued by the social media phenomenon that is Tik Tok but are hesitant to download because of the invasive terms of service? Your tried and true social media bestie has the solution for you. Instagram Reels! Instagram rolled out their answer to the...
Google My Business Profile Upgrade; Google Guaranteed Badge for $50 a month
Big news on the local seo front has been made official by Google. After testing paid subscription services for Google My Business back in April 2019, Google is making the rollout available to all. As a business owner you can now join the Google Guaranteed...
Optimizing Your Business for Bing Places in 2021
When people think of search engines, they often think of Google. Google, while it is the largest search engine, is not the only one that matters when discussing your SEO strategy. Bing is another search engine that’s name is also worth mentioning. It is now the...
YouTube Ads for Your Ecommerce Business in 2020
YouTube is a platform that should be of interest to any businesses wanting to sell products online. The site hosts a huge audience that is both active and engaged. YouTube boasts roughly 2 BILLION active monthly users, and each session averages around 6 pageviews....
WordPress and SEO in 2020
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Waze vs Google Navigation in 2020
Nearly everyone has heard of Google Maps, but you’ve also heard of another navigation app by the name of “Waze”. Along with Google Maps, Waze is another top competitor in the navigation app category. In 2013, it was acquired by Google, and since then the app has taken...
Learn the Google May 2020 Update
The search engine world continues to evolve despite quarantine and this week, it was with a new core algorithm update. This update started to go live on Monday afternoon and Google stated it will “take up to 1 to 2 weeks to fully roll out.” The last update announced...
Is It a Good Business Strategy to hire a local SEO Company in 2020?
Here are 3 Things to Look out for when choosing a local seo agency. There are so many ad agencies out there selling “seo” as a service offering. Yet, so few agencies actually know how to manage a seo team and more importantly, gain success from their on site...
4 Ways SEO is evolving in 2020 and How Your Site Can Take Advantage
The reality is that in 2020 consumers have more options than ever before. The way products and services are found online is continually changing. SEO is the process that will determine what options consumers see first and businesses must adapt to be able to account...
Breaking News | Google Shopping Ads are Now Free in 2020
The search term "Froggle" started trending overnight as Google released breaking news stating that Google Shopping Ads are now free. Beginning next week starting April 27th Google Shopping will be considered "free listings" in...
10 Steps to SEO For Startups
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15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus
15 Ways Businesses Can Utilize SEO & Digital Marketing During Coronavirus Many business owners are finding themselves involuntarily giving up freedoms for the safety and health of others. These are uncertain times for every...
Why You Should Not Pause Digital Marketing Efforts Amid Virus
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Keyword Research for SEO in 2020
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How Content is Changing for SEO in 2020
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What is Internal Linking for SEO?
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LinkedIn Marketing & Your Business in 2020
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Looking For a Business Partner? Forbes Featured
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SEO Trends to Watch in 2020
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Google Optimization Score Now Available for Display
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How Long Should a Blog Post Be for SEO?
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Why Aren’t Your YouTube Videos Getting Views
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Google Tag Assistant | Why You Need It
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Boo! Google Releases Bert, The Largest Algorithm Change in 5 Years
Boo! Google Releases Bert, the Largest Algorithm Change in 5 Years 1 in every 10 search queries will be affected. This big release drills down to this; Google being able to understand search queries, by humans, even better. This is the biggest release since...
What is Google My Business & Google Maps
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Automating Advertising: How A.I. Is Bringing Prolific Production of Advertisements
The Five Most Key Takeaways from This Blog Post A.I. is making it easier to differentiate advertisements to fit on a wealth of different platforms and audiences. The key technology that allows this to happen is generative A.I., which can create "from scratch" content...
Google Is Incorporating Its Image-Generating A.I., Imagen 3, into Gemini Advanced
The Five Most Key Takeaways from This Blog Post Google's latest version of its image-generating A.I. is Imagen 3. Subscribers to the Gemini Advanced service will have access to it. This comes after just about half a year of Google laying low from the image-generating...
How NOT to Use A.I.: Writing Fake Reviews Using Generative A.I.
The Five Most Key Takeaways from This Blog Post Though by most people's calculus the risk–reward of publishing A.I.-generated reviews would seem to be too risk-heavy in final analysis to really consider doing, there are indeed some notable high-profile examples of...