by Guardian Owl | May 16, 2018 | Digital Insights in 2020
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google News, Google Search Console, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, optimize, Search Engine Marketing, search engine optimization, Search Engines
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a...
by Guardian Owl | May 2, 2018 | Digital Insights in 2020
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your...
by Guardian Owl | May 2, 2018 | Digital Insights in 2020
Trust, authority, and reputation are the foundation of successful businesses. Here’s how they intertwine to create the DNA of successful SEO and content marketing campaigns. Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on...
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