by Guardian Owl | May 16, 2018 | Digital Insights in 2020
Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it. On top of that, your search rankings are the sum total of hundreds...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of...
by Jenna | May 16, 2018 | Digital Insights in 2020, keywords
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit. Indexing is really the first step in any SEO audit. Why? If your...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
In today’s rapidly changing digital world, SEO techniques can change with the direction of the wind. Tricks that won you a front-page position two years ago may be useless now. In order to drive a digital marketing campaign to success, it is vital to understand the...
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