Category: SEO

03- Aug2018
Posted By: DPadmin
9 Views

2018 SEO Trends to Watch

If you aren’t utilizing SEO strategies in your website content, in your blogs, and on your social media pages, then you’re missing out on ranking your business high in internet searches. SEO is one of the most popular and effective ways to ensure your target audience will find your business and purchase your product or service. However, SEO is not as easy as you may expect. Although its basic concepts are easy, the technique of SEO is constantly evolving. You’ll need a deeper understanding and base knowledge to predict new trends and what will work for your site.

What is SEO?

SEO or search engine optimization is the process of getting traffic from free or organic search results on search engines. All search engines, like Google, Yahoo, and Bing, have main search results, where web pages and their content, such as pictures, videos, and other local listings, are being ranked based on what the search engine considers as most relevant to users. This is helpful for businesses needing more traffic to and exposure for their business.

(For a complete beginner’s guide on SEO, click here.)

 

2018 SEO Trends

Here are some of the trends we expect to dominate the SEO platform in 2018.

  1. Secure Links

Google announced a couple of years ago that secured website certificates (SSL) will start to impact the ranking of websites. We also notice that some browsers, such as Chrome are flagging or tagging websites that do not begin with ‘HTTPS’ as having the potential of being unsafe.

  1. Structured Data

Structured data is a way of formatting HTML that uses a different vocabulary. It tells search engines how to interpret the content and how to display it in the SERPs. Google never actually confirmed that structured data is a ranking signal, and it most likely won’t be. However, there is a certain difference between a rich snippet and a regular snippet in a search results page. Experiments done in structuring your data show an increase in click boost rankings. These days, where you have a lot of competitors online, you have to take every opportunity to stand out from the rest.

Read more on SEO trends and features in 2018.

  1. Page Speed

Page speed has been an ever-present issue, causing executive headaches long before 2018. With today’s fast-paced generation, people want what they want, immediately, and that is where speed comes into play. Primarily, people do not like slow pages, buffering or loading times. If your business’ page is slow, your site traffic is likely to suffer. To see how your page speed stacks up with other websites, take a look at Google’s PageSpeed Insights.

  1. Other SEO Trends

Other SEO trends this 2018 are Video SEO, Voice Search, and Searcher Intent.

Click here to learn more !!

03- Aug2018
Posted By: DPadmin
8 Views

Key Functions of an SEO Firm

Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results. Higher SEO means that the earlier and more frequent a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former, instead, is more focused on national or international searches.

As an online marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual keywords typed into search engines, and which search engines are preferred by different target audiences. Promoting a site to increase the number of backlinks, or inbound links, is another useful SEO tactic that you can outsource to an SEO firm to manage for you.Optimizing a website may involve editing its existing content, and adding content or HTML and associated custom code to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Hiring an SEO expert, or even better, a highly-trained team of SEO experts, is your best bet at ranking high in results.

Here are some functions an SEO firm will carry out for your business:

  1. Research, audits and analysis. Good data is the best basis for every decision. Each client is different, every website is different, and every industry is different. Typical tasks a good SEO firm will manage for your business include: keyword research, Google analytics analysis, Google Webmasters tools analysis, link profile analysis and site audit.
  2. You may even start the initial optimization with a full on redesign of your website, including removal and disavowal of links.
  3. SEO experts will then do maintenance on your site. When link-building, you need to generate active links to know whether or not your website is still fast and functionable. You can enable link monitoring, research your competitors, and monitor the status of the brand.
  4. An SEO firm can create SEO-rich content for your website. Fresh content through daily, weekly or monthly blogging efforts will increase the traffic to your website.
  5. Provide analysis and reports when needed.

The number of businesses now offering SEO management services are growing. The Search Engine Optimizer is a company or an individual person who works for clients’ websites to secure high ranking in search engine results. The optimizer, or SEO expert, utilizes the latest optimization techniques and tools, working to increase your website traffic and promote your website position for relevant keywords in search engine results. Because of the increase in demand for online marketing, establishments are ready to implement effective and affordable marketing techniques.

To survive brand visibility and increase sales and lead generation, business owners look for efficient and cost-effective marketing strategies like search engine optimization. A professional optimizer can handle both offshore and onshore outsourcing customers to deliver the best search engine optimization strategies for both dynamic and static websites, while boosting the ranking of websites for specific keywords in top search engines.

08- Aug2016
Posted By: Guardian Owl
394 Views

Nine SEO techniques that take less than 15 minutes | Search Engine Watch

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this…

Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of testing and all the while taking into account searcher intent, context, algorithm changes… I get breathless just thinking about all the work that needs doing…

Basically, SEO is a job that is never done.

But, if you are struggling with time and resources, there are SEO techniques that don’t have to consume your entire day.

The following can be done while sat down in the morning, enjoying a pastry, listening to some cool light-jazz and blissfully remembering that this is a much better use of your time than that other ‘resolution’ you toyed with doing four paragraphs ago.

Please note: we published a similarly titled guide to quick SEO tips, written by Josh McCoy, way back in 2012. This is an updated, rewritten version that reflects the subsequent changes and updates to the search landscape.

1. Check your site’s organic CTR, revise 10 of the lowest performing page’s title tags and meta descriptions

Head into your site’s Google Search Console, then click on Search Traffic>Search Analytics.

Search Console Search Analytics

Then click on the Impressions and CTR filters for Pages.

Here you can take a look at the pages with high visibility, but low CTR. Perhaps all they need is an improved meta description or title tag?

For a more detailed overview, check out How to improve CTR using Search Console.

2. Add Schema markup to your 10 most popular pages

You can add rich media to your search results by adding Schema markup to the HTML of your pages.

captain america civil war review rich snippet

If you have a particularly massive site with years and years worth of posts, the idea of adding rich snippets to your pages can seem terrifying. Instead, make a spreadsheet of your most popular posts, then every day go through 10 of them and implement schema markup. This should help gradually improve the CTR of your results.

3. Improve your site speed by optimising images

Site speed is a hugely important ranking signal, and you can check your site’s loading time on both mobile and desktop with this new site speed tool.

Obviously improving the performance of your site is a complicated job best saved for the tech team, but you can help…

Images are are by far the ‘heaviest’ element when it comes to page load. So why not spend a few minutes working back through your most popular posts and making your image file sizes smaller.

For example, if there’s an image on your page that’s 1024 x 683 pixels, but the user only sees it at a maximum of 420 x 289, you could ease the strain on your page by compressing the file size with very little noticeable difference.

Read this article for full details: How to optimise your page images to increase site speed.

4. Check the proper canonicalization of your domain

Are you aware that your site may exist in two different places? Without even knowing it, Google could be indexing your content from both www.example.com and example.com and therefore you may be cannibalising your own pages in search.

Luckily it doesn’t take very long to fix this problem.

You just have to tell Google which is the preferred version of your domain for all future crawls of your site and indexing refreshes.

As it states on their webmaster help page:

If you specify your preferred domain as http://www.example.com and we find a link to your site that is formatted as http://example.com, we follow that link as http://www.example.com instead. In addition, we’ll take your preference into account when displaying the URLs.

To change this, visit Search Console, click on your site, click the gear icon then click Site Settings. And in the Preferred domain section, select the option you want.

5. Verify your Google My Business page, make sure your details are up to date

Kevin Gibbons wrote some good suggestions for us when it comes to optimising your page for local search:

  • Claim your listing, as often many people don’t.
  • Ensure your details are up-to-date (previously you might not have accepted credit cards).
  • Double check your opening hours and phone number as these often change over time or the business has new owners or management
  • Check the business images you are using and consider refreshing them or uploading higher res versions.
  • Check no-one has made an edit to your listing and changed the businesses’s website to their affiliate link, have seen this too!

Source: Nine SEO techniques that take less than 15 minutes | Search Engine Watch

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05- Aug2016
Posted By: Guardian Owl
493 Views

9 things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.

woman-computer-annoyed-ss-1920SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients.

One day, it might be easier to become a doctor than an SEO — kidding! (But not really… )

Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO.

1. Bigger really is better, in most cases, for big terms

In some niches, Google favors larger sites.

If you’re launching an e-commerce site that sells men’s jeans, it’s not likely that you’re going to rank at the top of the search engine results pages (SERPs) for the search phrase, “men’s jeans.”

Why? Google “men’s jeans” right now and see who’s at the top.

Means Jeans - SEODisregard the sponsored ads, and you’ll notice names like Macy’s, Nordstrom, American Eagle, Levi, and Kohl’s. Do you really think you have the SEO power to knock any of those brands out of their position?

Spoiler: You don’t.

Google will generally favor brands that are household names over new startups when it comes to ranking. That’s because the search giant wants to provide the best possible experience for its users.

So does that mean all hope is lost if you’re running a new company that wants to sell men’s jeans online? Not at all.

First of all, you can optimize for your own brand name. That way, once you’ve got some reputation in your space, people can still find your site by searching for your name.

Also, you can run paid ads. They can put you at the top of the SERPs, but keep in mind that advertising can be costly. As of this writing, the suggested bid for “men’s jeans” is $2.09 per click, according to Keyword Planner, so your margins had better be spectacular.

You should also look for alternative keywords that you can use to promote your brand. You might come across some golden opportunities that even your biggest competitors haven’t noticed.

For example, you might be offering a specific style/color combination of men’s jeans. Optimize your site for a search term that includes that style and color.

2. Websites are broken up into segments

The reality is that you’re not trying to rank a site. You’re trying to rank pages within a site.

Unless you have a site that’s a just a single landing page, then ranking a page and a site aren’t the same thing. It’s more likely that you have various segments on your website, including a home page, a contact form, a blog, a categories page, a price table, an FAQ and possibly other parts. For example, if you take a look at the Levi’s website, they have a structure that breaks the site up into sections for Men, Women, Kids and so on.

Some of those segments are more valuable than others. For example, you’re probably not interested in ranking your contact form. However, you certainly want to rank the content on your blog. Focus on ranking pages that will reel in potential customers from the SERPs. Then, use your favorite method to capture their contact information and add them to your email list.

3. You might just need to rank for a few terms

You might think that to be successful in SEO, you have to rank for dozens of search terms in the top three positions. That’s not necessarily the case.

If you’re in a micro-niche or your target market is very narrow, it’s likely that you can get away with just ranking for one or two terms. For example, if you’re selling “disc profiles,” you are going to make most of your revenue from a few core terms.

Disc Profile ExampleThe main point here is that for some sites, ranking for lots of terms makes sense. For others, you can make great money just targeting a few core terms.

4. Content marketing is very competitive

You’ve probably heard “content is king.” Unfortunately, so has everybody else in your niche.

That’s why you need to be at the top of your game when it comes to inbound marketing. Invest the right amount of time and money into keyword research, hire the best writers, update your blog consistently, and pull out all the stops to create attention-grabbing headlines with amazing content.

I recommend using BuzzSumo and Moz Content. Both allow you to analyze a site’s content, uncover their strategies, track the new content they create and search the most popular content. Both create some pretty nice reports, too.

Take a look at your competition — then make a better page for your site.

5. Early adoption pays off

As we’ve seen, Google is known to release new technologies from time to time. Some of those technologies can help you rank in the SERPs.

That’s why you should be an early adopter.

For starters, take a look at accelerated mobile pages (AMP). That’s an open-source project backed by Google that enables webpages to load lightning-fast on a mobile platform. AMP pages can appear at the very top of mobile search results in carousel format. You can see a visual of this in the video below:

Video Player

 

Speaking of mobile, make sure that your site is fully mobile-friendly. Google uses mobile-friendlinessas a ranking factor for mobile search results, so if you expect your site to rank there, it had better behave well for a mobile audience.

Finally, be an early adopter when it comes to using HTTPS on your website instead of HTTP. Even though Google announced back in 2014 that it was giving secure sites a ranking boost, a lot of sites have still stubbornly refused to make the switch. If you want to potentially have an edge on your competition, use HTTPS.

When it comes to SEO, you need to be the first to market with new technology. These are just a few examples. It takes time to plan, develop and execute, so it is always a good idea to start when the news of new tech breaks.

6. SEO can be used to target different global markets

Did you know that you can rank your site in different countries? If your product or service is something that can be appreciated by people outside the United States, you should optimize your site for an international audience.

One way to do that is by offering a country-specific domain — for example, if you’re targeting people in France, you can use the country-code top-level domain (ccTLD) of .fr. You can also host separate content for each different country on a directory or a subdomain.

When targeting other markets, don’t forget to translate your content into the appropriate foreign languages. After all, you can’t expect your content marketing efforts to be successful if people in foreign countries can’t read your articles in their native language.

You should also register your business in foreign countries, list your business in web directories specific to those countries, and even have your site hosted in those regions.

Here is a client we recently pushed into 27 different countries and languages. Check out this growth in Italy alone.

SEM Rush Italy

7. There are lots of ways to be visible in Google results

You might be under the impression that the only way to rank in Google is by building backlinks and using on-site SEO so that a page ends up as high in the SERPs as possible. However, there are other ways to gain visibility and visitors from the SERPs.

For example, if you can get into Google’s Knowledge Graph, your brand can potentially earn a prominent spot at the top of the SERP, to the right of organic listings. It’s quite an effort to get a Knowledge Graph entry, but once you do, you could give your brand a big boost.

You can also stand out from the crowd by using structured data markup to display rich snippets, which are visual enhancements to a SERP listing. Structured data markup is added to your website code to provide Google with more information about the content on your site.

If you Google “best pancake recipe” right now, you’ll see results that include aggregate ratings in the form of stars. You’ll also see calorie counts. Those are rich snippets, and they make the listing in the SERPs stand out.

By the way, you’ll also see that there’s a direct answer at the very top of many search engine results pages. That’s another way that you can achieve search visibility: by establishing your site as an authority in your space and producing content that Google determines to be a quick answer to a user’s query.

If you have a brick-and-mortar business, you can also rank within the local 3-pack. If you Google the name of your city plus the word “plumber,” you’ll see a map below the paid ads at the top. Just below that map, you’ll see three listings in your area. (To get started with local SEO, check out Marcus Miller’s “The big picture guide to local SEO: ranking in 2016 & beyond.”)

As discussed above, publishers can rank by appearing at the top of the mobile SERPs when they implement accelerated mobile pages (AMP).

Here is a list of common result types that appear in Google’s blended search results pages:

  • Organic listings
  • Knowledge Graph cards
  • The local 3-pack
  • Instant answers (also known as “featured snippets”)
  • AMP carousel
  • Google Images
  • Google Videos
  • Google News

SEMrush and many of the other SEO ranking tools actually report on these varying result types now, which is great.

SEM Rush ReportThe main point is, there’s more than one way to win.

8. There are many different specialties in SEO

Search engine optimization is a broad online marketing channel that includes a handful of niche disciplines. There are SEO practitioners who specialize in technical SEO, link building, content marketing, local SEO, international SEO and more.

And guess what? Each requires a different skill set.

Bottom line: You need to determine first how you want to rank a site and then select the appropriate campaign strategy.

9. There are other search engines besides Google

Sure, Google is the undisputed leader in web searches. That doesn’t mean that other search engines don’t exist and that people in your target market don’t use them.

The most obvious competitor to Google is Bing. That’s Microsoft’s search engine, and as of this writing, its share of search traffic is growing faster than Google’s.

And don’t forget about YouTube. Believe it or not, YouTube is the second-largest search engine in the world behind Google.

Of course, there’s also Amazon. You might think of Amazon as more of an e-commerce giant than a search engine. However, it’s the starting point for 44 percent of consumers searching for products.

When you’re optimizing your content assets, make sure that you take into account the broad spectrum of search engines that exist online. Where you choose to focus your optimization efforts will depend on your goals online.

There is a lot to know

What you don’t know can hurt you when it comes to SEO. Going forward, it’s important that you also keep up with the latest changes in SEO best practices — otherwise, your future optimization efforts might fall flat.

 

Source: 9 things most people don’t understand about SEO

05- Aug2016
Posted By: Guardian Owl
1049 Views

Link profile analysis: How to prevent penalties by being proactive

Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained.

 

business-analysis-charts-data-ss-1920As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.

Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.”

The normal way most sites handle a penalty is reactionary in nature. The SEO wakes up one day and finds the scariest of emails an SEO can receive in their inbox: They have been hit with a manual penalty.

Once they notice the manual penalty email, they scramble to analyze their site’s backlink profile. They find they have indulged in one too many link exchanges or article marketing techniques.

Depending on how bad it is, it can take weeks or even months to clean up the link profile before submitting a reconsideration request. At a past employer, I spent almost eight months helping to remove or disavow over 260,000 backlinks to remove a manual penalty. The effort was successful, but it was an astronomical undertaking, and the business lost untold revenue from organic search traffic during those eight months.

Usually, a manual penalty is only reserved for the worst of the worst in violations of Google’s Webmaster Guidelines. A majority of sites affected by ranking issues related to bad links will be faced with an “algorithmic penalty” instead, meaning that the site will lose search visibility as a result of an algorithm update such as Penguin. In these cases, the SEO will not receive a notification from Google.

One way to identify if your site’s been hit with a Penguin penalty is to check your traffic in Google Analytics (or whatever your primary Web analytics platform is). If you see a sharp drop in just organic search traffic one day, it can be cause for alarm. You can use a tool like Panguin to overlay your Google Analytics data with major algorithm updates to see if you’ve been affected.

There are ways to keep issues like this from happening, so let’s take a look at what you can actively do to make sure that your link profile is always in tip-top shape. One of the first steps I recommend is creating a regular link remediation schedule that will help you identify and eliminate problem links before they become an issue.

How to identify bad link profiles

Setting up a regular maintenance schedule for checking your link profile is always a good idea, especially if you are working for a large national brand. When you work on huge sites, it can be a challenge to monitor all the resources in the company, including:

  1. Who is acquiring links?
  2. What links are they acquiring?
  3. When are they acquiring links?
  4. Where are they acquiring links from?
  5. Why are they acquiring these links?
  6. How are they acquiring these links?

All of these can impact how Google perceives your link profile. In order to keep manageability to reasonable levels, I recommend having one person in charge of this process from month to month or quarter to quarter (however you want to do it).

The following is a brief listing of what constitutes a bad link based on Google’s Webmaster Guidelines, as well as examples of each:

Guideline violation: “Buying or selling links that pass PageRank”

Buying or selling links for the purpose of impacting search engine rankings is considered a “link scheme,” and Google frowns upon this. The buying and selling of links can take several forms.

“Exchanging money for links, or posts that contain links”

  • These are not always easy to identify, but look for any page on a site that is an obvious “buy a link from me” page.
  • To identify a paid blog post, look for multiple followed links to the same website that have been placed using keyword-rich anchor text.

“Exchanging goods or services for links”

  • This happens a lot in certain industries, such as the health and fitness industry. Free samples will be given in exchange for a link, or other free products will be given in exchange for a link. Alas, it is usually not possible to identify such an affiliation because the blogger doesn’t point out their affiliation with these types of links.

“Sending someone a ‘free’ product in exchange for them writing about it and including a link”

Guideline violation: “Excessive link exchanges”

  • Basically, a link exchange means “link to me and I’ll link to you.” These also include partner pages created exclusively for the sake of cross-linking.
  • A good example of this is any site in any industry that acquires links from partners who also link back to the blog just for the sake of links, and nothing else that may add value from an SEO perspective.

Guideline violation: “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links”

  • One way to identify these types of links is to look at whether they come from an obvious article marketing site (anything with the word “article” in the main domain is usually a good guess). Guest postings will be a bit less obvious and mostly cannot be identified, unless the guest comes straight out in the post and says, “I am a guest of so-and-so’s blog.” It is impossible to catch everything, but the likely situation is that links like these are so minimal that they may likely never be a problem. But if they are, they will show up and be obvious when you put together your link profile.

Guideline violation: “Using automated programs or services to create links to your site.”

  • This Google Webmaster Guideline includes using anything like ScrapeBox or similar services to create thousands of spammy links (often in a short period of time).
  • Common types of links that are indicative of this kind of violation include forum profile links and blog comment spam. Identifying these should be fairly simple when performing a link analysis on your backlink profile.

Guideline violation: “Text advertisements that pass PageRank”

Guideline violation: “Advertorials or native advertising where payment is received for articles that include links that pass PageRank.”

Guideline violation: “Links with optimized anchor text in articles or press releases distributed on other sites.”

  • For example (from Google’s Webmaster Guidelines): There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need tobuy flowers and a wedding dress.

Guideline violation: “Low-quality directory or bookmark site links”

  • This includes any link from any directory that was done just for the sake of the link, without adding any value from an SEO perspective. Most all directories created within the past 10 years that feature only links without adding any other value can be considered a violation of this guideline.
  • The major exceptions, however, are local SEO directories. If the link is added to these types of directories as part of a local SEO campaign, this should only affect the local part of the algorithm and should not impact normal algorithmic link acquisition activities, unless something else is seriously wrong with your link profile.

Guideline violation: “Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.”

  • For example (already available on Google’s Webmaster Guidelines): Visitors to this page: 1,472 car insurance

Guideline violation: “Widely distributed links in the footers or templates of various sites.”

  • The key here is “widely distributed,” meaning that it’s done on such a large scale as to outnumber all other links that have value in that link profile.

Guideline violation: “Forum comments with optimized links in the post or signature.”

  • For example (already on Google’s Webmaster Guidelines):
    Thanks, that’s great info!
    – Paul
    paul’s pizza san diego pizza best pizza san diego

Google further advises in their Webmaster Guidelines that PPC (pay-per-click) advertising links that don’t pass PageRank to the buyer of the ad do not violate their guidelines. They recommend using nofollow to prevent PageRank from passing. In addition, they also recommend “redirecting links to an intermediate page that is blocked from search engines with a robots.txt file.”

Furthermore, their main recommendation for avoiding bad link profiles that can cause a penalty is to “get other sites to create high-quality, relevant links to yours.” The way they recommend doing this is to “create unique, relevant content that can naturally gain popularity in the internet community.” Their very definition of this kind of content means that you get links from people who create editorial content “vouching” for your site “by choice.”

Examples of bad link profiles

While there are many ways to gain bad links, it is not always obvious what is a good profile and what is a bad profile. Let’s take a look at the following examples. See if you can identify bad link profiles.

Here is our first example:

Bad Link Profile Example 1It is pretty obvious that the above is a bad link profile. The vast majority of links to this profile are composed of article marketing site links with keyword-rich anchor text pointing back to the website.

This does not bode well for the site. Even if they are not currently under a penalty, chances are high that they will eventually lose rankings in Google, either algorithmically or through a manual penalty if the article marketing sites are far too excessive.

Let’s take a look at the next example:

Bad Link Profile Example 2Now, this is a bit less obvious. Here, we have a site that has a bunch of random links with branded anchor text, and no discernible pattern, comprising about 40 percent of the link profile. In most cases, SEOs would consider this to be a potentially healthy link profile, right?

Wrong. See, we have 10 percent low-quality directories, 10 percent partner sites just for the link, 10 percent article marketing sites and 30 percent excessive link exchanges. This now comprises 60 percent of the entire link profile, compared to 40 percent of all the good links.

It will be necessary to perform link remediation and removal on the bad links just to make sure the 60 percent does not impact the site in a negative way.

Let’s take a look at the next example — it’s a tricky one:

Example of a Bad Link Profile 3This is a bad link profile. It has 50 percent of its links coming from article marketing sites and 50 percent coming from .GOV links and .EDU links. Though links from these sites are often considered to be good, the fact is that even without the questionable links from article marketing sites, this link profile looks completely unnatural. You want to have a good variety of backlinks coming from a variety of different sites.

Setting up a workflow to manage your brand’s linking activities

Ideally, you should be performing regular link remediation in order to find and remove bad links from your site’s link profile. This activity will help you find links that are harmful to your site’s rankings. It’s crucial to find and remove these links to ensure that your site never falls under a penalty. To that end, establishing a workflow structure that works for you will be important to ensure the longevity of your website.

Your workflow should contain the processes and tools that you expect to follow and use on a monthly, quarterly, or even yearly basis for link remediation. If you do not have a process in place, expect to spend some time creating the proper process documents in order to achieve the optimal workflow desired from your ongoing link remediation efforts.

Rome wasn’t built in a day, and neither was a high-quality link profile. A general rule of thumb is that Google will expect you to spend at least as much time removing the bad links as you spent creating them.

In addition, I recommend setting up your link remediation activities to occur in regular intervals. If you find that your link profile is getting massive amounts of links every month, you may want to set it up monthly. If you find that your link profile is not getting that many links, you may want to set it up for quarterly or yearly. It all depends on what you find most effective for you in the long run, and this will require some experimentation on your part.

Tools that will be extremely handy for this process include Link Detox, Ahrefs, SEMrush, Raven Tools and the usual Google Search Console link export feature.

Excel will be an important tool for managing your links and creating client-facing documents they can use to examine your efforts in link analysis and cleanup.

The process of link analysis and cleanup

First, you will want to compile a list of all your links from at least three different tools in order to find and identify all of the links impacting your link profile. Please note that just exporting links from Google Search Console will not identify every possible link that is impacting or will impact your link profile.

Following is the process I use. Yours may look a little different, depending on what tools you use and have access to:

  1. Export links from Google Search Console, Ahrefs, SEMrush, and/or Raven Tools to multiple Excel spreadsheets.
  2. Compile all of these links into one Excel spreadsheet.
  3. Remove duplicates. For sites with thousands upon thousands of backlinks, using the “Remove Duplicates” function in Excel tends to break down. In this situation, I suggest using conditional formatting and filtering as suggested by Marie Haynes in her article, “5 Spreadsheet Tips for Manual Link Audits.”
  4. After compiling the spreadsheet, import it into Cemper’s Link Detox tool. This tool will acquire useful data for each link and compile it into one easy-to-use report. For example, HTTP-Code lets you see the HTTP status code that is being output by the page the link is on. Link Loc (or Link Location) tells you the location of the page it is on (footer, content and so on). This is very useful for quickly identifying bad links without having to visit the site. However, it is always a good idea to visit the site manually.
  5. Using this information from Link Detox, you are now prepared to begin your analysis. It is recommended to perform a manual link review in order to rule out any small errors the tool may have missed or to find problems the tool may not otherwise have identified. Make your audit detailed, and categorize bad links based on spam and other obvious issues, including the way in which they violate Google’s Webmaster Guidelines.
  6. The next phase of link remediation is link removal. Once you have identified all of the bad links in the last step, it will now be necessary to move forward with contacting the webmasters of these links one by one. Remember, Google wants to make sure that you spend as much time removing links as you did acquiring them. Be sure to keep a log of the sites that you contact so that you can show it to Google should they ever request to see the log. As a general rule, you should contact webmasters two or three times per round of link removal. After the third attempt to contact them, if you have received no response, you can then proceed with disavowing that link.
  7. After having contacted all of the webmasters behind your links, it is now time to proceed with disavowing any you could not get removed using Google’s disavow tool. Please note that you should only be disavowing the links that are spammy and considered bad links for your site’s link profile. You should not be disavowing any good links unless you found later that your good link turned out to be spam.

Final thoughts

Identifying and removing bad links can be a time-consuming process. However, through setting up a link remediation process, you can quickly and easily deal with any bad links that may be a part of your link profile. By being vigilant and watching your link profile like a hawk, you can prevent issues that may otherwise wreak havoc on your clients’ search performance.

Source: Link profile analysis: How to prevent penalties by being proactive

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05- Aug2016
Posted By: Guardian Owl
165 Views

3 Paid Marketing Secrets that Will Double Your Brand’s Reach Overnight – Forbes

If they find your brand, it is because they want to, not because they were lead there by advertising or flashy marketing tactics.

As a content marketer, I am a huge fan of letting new customers find your company naturally.

It’s basically “permission marketing.”

If they find your brand, it is because they want to, not because they were lead there by advertising or flashy marketing tactics.

But there is a problem.

The competition has risen so much in recent years that the odds of you being heard through the noise without some sort of paid marketing are slim to none.

I know that outbound marketing is thought of as a four letter word.

But here’s the thing.

Most consumers do not hate outbound marketing.

They hate irrelevant and pushy outbound marketing.

So how can you create paid marketing campaigns that engage potential customers and generate positive feedback?

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Let me show you.

1. Improve Your Ads Quality Score

It doesn’t matter how amazing your landing page is, how well optimized your home is, or how kickass your product it.

If users are ignoring your advertisements, all of that effort is in vain.

You have to create engaging and high quality ads if you hope to compete in the crowded online business world.

So how do you measure and improve the quality of your ads?

By analyzing the quality/relevance score.

This is a score that is available within most advertising platforms, but today, I will focus on Google GOOGL +1.20%, Twitter TWTR +0.72%, and Facebook FB +0.59%.

Google Adwords

There are five major ways that Google determines the quality and relevance of your ad.

You need to understand and master all of them.

The quality of your ad will determine how much you pay per click, your maximum bid, and your rank in auctions.

Do you see why this could be important?

I hope so.

Anyways, here are the five things that Google uses to determine your quality score.

  • The past performance of your account
  • Relevance of your keywords based off of the advertisement
  • The relevance of your ad’s copy
  • The click through rate
  • The quality of your landing page.

Optimizing all 5 of these metrics is extremely important if you want to stand any chance at succeeding with Google Adwords.

So do your research and improve that quality score!

Facebook

The way that Facebook ranks ads is a little bit different from Google.

Instead of focusing on the quality and relevance of your ads, Facebook predominantly cares about relevance.

What this means is that you can have a mediocre ad perfectly targeting a selected demographic and Facebook will love you for it.

If you want to maximize your Facebook relevance score, you first have to understand whoyou are marketing to and then build your ads accordingly.

Twitter

Have you ever heard that Jack Johnson song “3 R’s”?

Reduce, reuse, recycle.

Well, with Twitter ads, they determine your quality score based off of another 3 R’s.

Except this time, they are resonance, relevance, and recency.

These three metrics can be summed up quite easily.

Resonance: Is your audience resonating with your content? Are they retweeting and sharing on a regular basis?

Relevance: Does your audience care about your content?

Recency: Is your content new?

If you can master those three R’s, then you can master Twitter ads.

2. Utilize the Power of Emotion in Your Advertising

Most ads suck.

Like they really suck.

Don’t let this be you.

If you want to have any hope of standing out in the overcrowded marketing of social media and PPC advertising then you have to learn how to create great ads.

The key to a great ad is to spark emotion within your audience. The two emotions that generate the most conversions among advertisements are awe and laughter.

If you can create a sense of awe among viewers or make them fall out of their chair laughing then conversions are all but guaranteed.

While the exact methods for doing this will vary based off of your target market, a good place to get started is by watching Super Bowl Ads from years past.

Analyze the ads that evoke emotion — ads that made you laugh and the ads that made you sit back in awe.

Take note of how the ads accomplished this and then learn to replicate the effects in your own campaigns.

3. Master Demographic Targeting

One of the most important things that you can do when you are trying to create successful PPC advertising campaigns is to target the right demographic.

If you are not targeting your ideal audience than you are wasting precious time, money, and ad impressions.

Nearly every advertising platform allows you to specifically select your target demographic for your ad.

You want to make sure that you are as specific as possible.

Not only will a well targeted ad improve your overall ad quality/relevance score, but it will lead to more conversions because you are targeting people who actually want to buy.

Conclusion

The world of paid advertising is not an easy one.

There is a steep learning curve and you will probably lose money before you make it. But in the modern market, it is an absolute necessity.

Equipped with these three tips, you are off to a good start.

So do your research, get in the trenches, and start mastering paid ads now so that you can sit back and enjoy the rewards later.

What is your best paid-marketing secret?

Source: 3 Paid Marketing Secrets that Will Double Your Brand’s Reach Overnight – Forbes

03- Aug2016
Posted By: Guardian Owl
380 Views

7 e-commerce SEO trends we’re seeing in 2016

Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages.

But SEO (and e-commerce in general) is always evolving. New technologies, new insights and new best practices emerge on a regular basis, and the best e-commerce webmasters are jumping on these changes to stay ahead of the competition.

Below, I’ve compiled a list of seven important SEO trends in the e-commerce industry you should be paying attention to:

1. Out-of-the-box SEO is better than ever

SEO technology is developing just as quickly as the search engines that have inspired them. What do I mean by “SEO technology”? I mean the third-party apps, widgets and tools webmasters can use to optimize their sites and improve results — with minimal manual input required.

In fact, some “out of the box” solutions have emerged in the template web design industry, enabling webmasters to ensure the on-site optimization of their sites in just a few steps upon launch. WordPress plugins have also been around for a while that handle a good amount of on-site SEO automatically, such as Yoast SEO.

These products and developments are tempting, and in fact useful, but currently, there’s no solution that can automatically perform every on-site function. You’ll still need to customize things like your title tags, navigation, rich snippets and so on, if you want to see the best possible results.

2. Long-form content is crucial

Until recently, product pages on e-commerce sites were places for short-form content: a title, a brief description, a handful of photos and a few customer reviews. However, user demand and search engine favoritism have shifted toward long-form content in almost every niche.

Longer-form content provides more detail, more long-tail and conversational phrases (which lend themselves to more relevant search queries) and more market differentiation from the increased competition that has arisen in recent years.

I strongly encourage you to develop more long-form content on your company blog, describing your products and offering insights on your company, provided your topics support that length without unnecessary fluff.

3. Sharability is key

Social media has been popular for many years, but it’s still somehow escalating in importance. In a recent survey I conducted of 357 online marketers, What Works in Online Marketing, 52 percent of respondents said they are currently seeing a positive ROI from social media marketing, while 65 percent believe it will become even more important over the course of the next five years. Most notably, 96 percent of respondents said they planned to increase their budgets or keep them the same over the next year.

More users are signing up for high-popularity standbys like Facebook, and newer, cutting-edge platforms like Instagram and SnapChat are shaping up to be major hits for younger generations.

One of the best ways to generate more visibility and more primary and secondary ranking signals (like inbound links and social signals, respectively) is to encourage more social sharing throughout the shopping and checkout process.

Have your users share your products. Have them share reviews. Have them share when they check out or when their products arrive. Keep your audience engaged with social opportunities throughout your site, and your visibility across search engines and social media channels will thrive.

4. Video content is outperforming pretty much every other kind of content

As mobile devices, WiFi availability and video sharing capabilities become more advanced and prominent, users are demanding more video content. Video content can show up as rich media in search results (if it’s hosted on YouTube) and has more potential for virality than any other type of content.

In fact, if you aren’t using video content on your product pages and in your company blog, you’re already behind the times. Video content is only going to become more popular, so get moving.

5. Mobile optimization is now absolutely critical

The basics of mobile optimization were already solidified by Google’s Mobilegeddon update, but merely meeting Google’s thresholds for mobile optimization is no longer enough to stand out in the search world.

Mobile optimization is about offering the best possible content and functionality experience to mobile users, who grow in numbers compared to desktop users by the day.

Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility.

6. Voice search and digital assistants are gaining popularity and usage

Just a few years ago, digital assistants seemed like useless gimmicks that failed to recognize voices accurately and provided less-than-stellar results even when they did. Now, more people are relying on voice search, and every major tech company seems to have their own digital assistant capable of extraordinary feats, including Siri, Alexa, Cortana and Google Now.

Savvy e-commerce marketers are beginning to capitalize on this trend, offering more colloquial phrasing, more optimization for long-tail phrases and more “rich answers” that digital assistants can provide directly.

7. Local results are becoming more prominent

Local SEO has undergone a handful of overhauls in the past few years, and it’s likely that new technologies (like wearable tech) will increase the importance of local results even further.

E-commerce companies often don’t think about a local strategy, since they operate on a national level and therefore want to target a larger national audience. However, pursuing a local strategy in addition can help e-commerce companies differentiate themselves from the competition and target a smaller, possibly more relevant niche that their competitors are deliberately trying to avoid.

There may be a clustering effect as more e-commerce companies begin to realize the benefits here, which is good motivation to get involved as early as possible.

Final thoughts

Keep an eye on these seven trends to ensure that your campaign remains relevant and visible in the modern era. Depending on your goals and how heavy a role SEO plays in your overall business growth, the suggestions above should take a high priority in your marketing spend.

That being said, these certainly aren’t the only trends I anticipate developing for e-commerce, and it’s hard to predict exactly what’s around the corner — so keep your campaign flexible, and always be on the lookout for the next breakthrough development.

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

Source: 7 e-commerce SEO trends we’re seeing in 2016

24- May2016
Posted By: Guardian Owl
352 Views

Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted

Entrepreneur magazine contributor, Mike Templeman, shares his thoughts on the SEO snake oil being solicited by top agencies and advertisers alike.  SEO takes time and like Mike references, there is no “overnight” fix or silver bullet that can take you to the top.

———–>

Don’t get burned by a snake oil salesperson when it comes to your company’s SEO needs.Do you know what snake oil is? It’s a term used to describe any product with questionable or unverifiable quality or benefit. If you read this Wikipedia article on the topic, you’ll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and skin diseases.

And a recent study came out touting that companies will be spending $65 Billion on SEO this year.

Now, as the title to this article would imply, I believe that the SEO industry, and the digital marketing industry in general is full of snake oil salespeople. Individuals who knowingly are selling a product that either will not work for the buyer or that they know is of inferior quality.

Let me explain. I run a marketing agency. I have to hear dozens of horror stories every week about wasted budgets, sites damaged beyond repair, digital campaigns that produce zero results and everything else business owners and marketers are terrified of. These stories are the grownup versions of the campfire stories we told each other as children. Except now, they end in the loss of millions of dollars. Terrifying, I know.

Now, I mentioned that I run an agency, as such you’d think that we’d have a pretty good grasp on marketing. But you wouldn’t guess that if you looked at my spam folder. I receive hundreds, yes hundreds of unsolicited emails every day from marketers promising to take my brand to the #1 spot in Google (total lie). Or to bring me thousands of visitors in a matter of weeks (liar liar pants on fire). They tell me that my site is breaking numerous rules set forth by the search engines and if I don’t fix them my company will die a fiery death (oh really?).

Related: Here’s What Really Matters for SEO in 2016

These are the Exhibit A’s in the snake oil industry of digital marketing and SEO.

To see the Exhibit B’s you’ll need to reach out to an agency of your choice and ask to speak with their sales team. Odds are you’ll end up talking with someone that will guarantee that your wildest dreams will be fulfilled by focusing on SEO. Or maybe they’re a social media agency. If that’s the case, their silver bullet will undoubtedly be social media. Either way, they’ve got the tonic that will cure your website’s disease. And if you act now, you’ll be guaranteed results!

Look, as someone who has worked in SEO and every other digital medium for the last decade or so, I can tell you that there are no silver bullets and that nothing is guaranteed. I also know that SEO doesn’t work for some companies. Just like PPC isn’t for everyone, nor is social media. After all, billboards and commercials don’t work for every industry, so why would digital marketing be any different?

But let’s examine what makes a lot of SEO services snake oil and give you the information you’ll need to protect yourself.

Why is it snake oil?
Snake oil originated in the medical industry. It was used as a cure for ailments. It was easy for salespeople to pull the wool over they’re buyers’ eyes because back in the day, no one really knew what the heck was going on with their bodies. Medical information wasn’t as readily available. And since medical conditions are by nature quite scary, the sufferers were ready to believe anything that was thrown their way.

Well, guess what? The Internet is the new medical industry when it comes to snake oil. You see, the Internet is still not that old. It’s really only become prolific over the last 20 years or so. With that being the case, most people don’t understand the ins and outs of it. Yes, like a medical condition, they can tell when something is wrong. But they’re not really quite sure what the cause of the issue is. Enter the snake oil salespeople.

Whenever there are uninformed customers, there will always be predatory groups looking to take advantage of that situation. And with a 65 Billion dollar industry up for grabs, the streets are running wet with snake oil right now.

Related: 10 Questions to Ask When Hiring an SEO Consultant

What I’ve seen.
While some snake oils can be rather harmless, when it comes to your digital marketing snake oil is anything but. For instance, I wrote an article a few years back about a large company that was removed from the Google search results due to their digital marketing activities. They had some sloppy marketing being done and it ended up making them disappear from the search results. Harmless, right? Wrong. You see, this company relied heavily on their search results for new leads to their call center. This call center was staffed by dozens of people. These people had families, mortgages, and relied on that income.

Well, when the phones just stop ringing one morning, it’s going to be very hard for a company to keep employing an entire sales floor. And while the company did their best to avoid the inevitable, they eventually had to face the facts and they ended up laying off the entire department.

So this one company that unfortunately trusted a snake oil salesperson, ended up having to lay off almost 50 people at a time when the economy wasn’t doing so well. I’m sure there was a lot of financial pain felt by these families.

So, yes, snake oil SEO can be extremely dangerous in today’s digital economy.

How do business owners avoid getting burned?
This is probably the most important part of this article. As I mentioned earlier, the reason these groups are able to prey on consumers is because of the lack of information. To this end, you need to gird yourself with knowledge. Do research on the topic you’ll be discussing with your potential agency partners. Have talking points and specific questions that you’d like answered. By doing this, you’ll be able to avoid the bottom-of-the-barrel snake oil salespeople that can’t even face mild scrutiny.

Related: The Top 4 Reasons SEO Is Dead

Once you’ve weeded those ones out, you’ll want to really do your research on the agencies that have made the first cut. Check the background of the founders, look for third party reviews. Ask them for case studies, testimonials, and references. Do not look at a slick sales deck and assume that because they can put together a decent PowerPoint that they can provide you with proper marketing services. I’ve seen hundreds of dreams crushed on the expectations set by a nice sales presentation. Any group you don’t feel 100 percent comfortable with should be cut after this.

Now that you’ve made it to your third round of choices, you’ll want to watch what they produce for you very closely. Don’t accept an agency that does not give you full visibility into what they’re doing. I can’t tell you how often I see shoddy work being done, and the business owner would have been able to identify that work as being shoddy, but because they weren’t aware it was being done, they had no way of stopping it.

Because of this you’ll want to make sure that the group you’re working with is willing to show you everything they’re doing and will actually take the time to explain and train you on what they’re doing. After all, an informed client is the best kind of client.

And if you follow these steps, you’ll be assured that you’ve probably weeded out all of the snake oil salespeople and you’ll be working with a reputable agency. Now, this doesn’t guarantee that you will get great results. As I mentioned above, sometimes SEO isn’t a solution for all industries and sometimes marketing campaigns don’t result in massive successes. But those are the chances you should be willing to take. If you know you’re working with the right group that does things the right way, then you’re in it together. And the engagement should feel like a partnership, rather then a vendor relationship.

So, as you’re out there trying to spend your marketing dollars wisely, watch for those shady characters that are touting the magical properties of their services. Odds are, there’s a lot of snake oil in their pitch.

Source: Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted

18- Feb2016
Posted By: Guardian Owl
248 Views

SEO is a Long-Term Investment- Marketers Feel Pressure

Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.

Even though SEO is a long-term investment, marketers often feel pressured to show progress quicklyWhen you start at a new company as the SEO specialist or pick up a new client, one thing everyone wants is to see quick results. The fact that SEO takes time can be a struggle as you try to show value while also satisfying your own desire to make an impact.

Here are a few SEO techniques that will let your colleagues or clients know you are the real deal, bringing value with your expertise.

1. Win With Featured Snippets

Winning a featured snippet spot can have a huge impact, bringing organic traffic to a page. Although getting featured in the quick answer box is not guaranteed, there is a pretty simple formula for optimizing your content for it.

Even though SEO is a long-term investment, marketers often feel pressured to show progress quicklyStart by going to the Google Search Console to find rankings for queries that contain a question — you can do this by filtering for queries containing “how,” “what” or “why.”

Once you have a list of keyword phrases, check search volume and prioritize your list, focusing on the keywords with the highest search volume. If you do not currently rank for any question-related keywords, think of a simple question you can answer, and create the content to answer that question.

Increase your chances of being featured in the quick answer box by making on-page improvements:

  1. Provide a detailed answer in a bulleted or numbered format that specifically answers the question posed by the search query.
  2. Add a video to the page that answers the question (with transcription).
  3. Add additional information that adds more value to the page for the reader.

Once your content has been revised, submit it to be indexed, and share it on Google Plus, so that the changes are noticed quickly. To learn more about optimizing for featured snippets, check out this article by Eric Enge.

2. Optimize Existing Content

It is much easier to improve a strong existing page’s ranking a few spots in the SERPs than it is to get a new (or poorly ranking) page to show quick results.

Knowing that you see the biggest bumps in traffic when you get into the top three results, target content ranked in position 3 to 10. Improving bounce rates or building on pages that are converting can also be a great way to see big gains from a small time investment.

There are several ways to identify which pages to focus on:

  1. Going back to the Search Console, sort keywords by rank to find keywords ranked between 10 and 3.
  2. Looking in Google Analytics, find pages with a high bounce rate but decent traffic.
  3. Also in Google Analytics, find pages with high conversion rates. Check what keywords are driving traffic through Search Console, and focus on optimizing for those keywords.

What can you do to improve these pages and see results quickly? Here are some ideas

On-Page Optimization

  • Modifying the basic on-page ranking factors to improve search engine optimization.
  • Find internal pages that are related to your target pages, and create new internal links from the related pages to the target pages.
  • Share on Google Plus and submit to Google to be crawled.

Crowd Source Content For Quick Links

One way to quickly improve a page’s content (and possibly gain links) is by reaching out to influencers. Keep it simple by asking influencers to contribute to a page you are trying to improve.

For example, if you have a page you wrote about the best places to eat in Austin, you could reach out to food bloggers in Austin and ask them for their opinion on the best new restaurants.

Even more effective is to ask them if they have a blog post about those specific restaurants that you can link to. They will gladly give you content to link to while you get more content to add to your page.

Once the updates are made, let the influencers know by email and via Twitter. This can result in additional social shares and possibly links for the influencers. You can also use this technique when you are creating a brand-new page.

Optimizing For Search Intent

I often find pages ranking well for queries that do not fit the page. For example, I might see an article ranking for queries related to “finding influencers” that is really more focused on how to reach out to influencers. Fixing this will likely improve rank and lower bounce rate.

  1. If the page does not rank for other keywords, and the keywords currently driving traffic are strategic for your site, rewrite the article completely focusing on those keywords.
  2. If you want to maintain the article, you can add a section to better answer the query that it already ranks for.
  3. If the information that would match the search intent does not belong on the page, write a new page that answers the questions, and link to it from the ranking post with keyword-rich anchor text.

3. Improve Rank For Converting Pages

Look at Google Analytics to find the pages that are converting. Use Search Console to find the keywords driving traffic to that page. You can also look at paid campaigns to see top-converting keywords.

Focus on these keywords and pages to see quick results and really prove the value in SEO.

4. Find Competing Content

Check your site for several pieces of content on the same topic and combine the pages. Make sure to redirect URLs so that there is only one page.

5. Fixing 404 Errors

There are several tools that make it easy to find 404 errors. You can fix links by reaching out to site owners that have the broken links or redirect the broken URL to a live page.

Final Thoughts

While SEO is a long-term investment and can take time to show results, there are always a few things you can do to show quick value. I have included only included a few opportunities here, but there are many other techniques like using other sites to get content ranking quickly. What are some of your techniques to get quick results?

is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.

Source: Quick Wins To Beat The SEO Waiting Game