by Guardian Owl | Jun 29, 2017 | Digital Insights in 2020
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules...
by Guardian Owl | Jun 27, 2017 | Digital Insights in 2020
Whether you’re redesigning or working on a new website, never forget about critical SEO elements. Here are six common web design mistakes you must avoid. We can all agree that the best websites are designed for both users and search engines, right? That means...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
For owners and managers of SMBs, taking time to understand the intricacies of search engine optimization (SEO) can seem unnecessary. However, leveraging the latest digital marketing tactics is important to your bottom line. Here are five relatively simple SEO tactics...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
Let’s explore Facebook Instant Articles: how they work, what changes publishers have to make, and how those changes could affect SEO for their website. At first glance, Facebook Instant Articles may not seem like they will have a huge impact on SEO. After all,...
by Jenna | Aug 8, 2016 | Digital Insights in 2020, SEO
I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of...
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