Category: Google News

05- Aug2016
Posted By: Guardian Owl
542 Views

SEO Promotion Tricks to Get You on Top – business.com

If you are familiar with basics of SEO marketing but would like to do it more effectively, this brief guide will get you up to speed.

Search engine marketing is a powerful promotional method that can have a dramatic impact on sales if executed properly.

Here are a few expert tips that could help you take advantage of this channel to build long-term revenues.

The most successful digital promotion discipline is known as search engine optimization (SEO) and it relies on the unique nature of online searches to push the most adaptable brands to prominence without a huge investment.

However, not everyone can achieve the same kind of results with it, as some companies easily claim the top spot on the search results page while others struggle to attract any kind of traffic to their websites.

If you are familiar with basic premises of SEO marketing but would like to do it more effectively, this brief guide will get you up to speed and allow you to start thinking about practical applications:

Related Article: Search In the New Year: Understand the Scope of Search Engine Optimization in 2016

1. Localize Your Keywords

Keywords are phrases used to direct online searches, for example, a person from London looking to buy office supplies would probably type “office supplies London” into Google. It is impossible (and undesirable) to optimize your site for every word in the dictionary, so choosing five to 10 most appropriate phrases that best describe your business is mandatory.

If you make “office supplies” your primary keyword, you’ll be competing with companies from around the world, so it makes sense to narrow the field by including a geographic location. In the example, we used as an illustration, the company would benefit from limiting its attention to searches originating from London, or perhaps even to a particular part of the town (i.e. Croydon).

2. Never Underestimate the Power of Links

Google and other search engines constantly upgrade their algorithms to display the most relevant results in recent editions external links have been given a lot of weight. To put it simply, if other, well-respected sites are providing links towards your pages, search engines will take it as a sign that your company is legitimate and its offering is well matched to the current search terms.

It may be difficult for a startup to build a strong inbound link structure, but there are various methods to do this, including blog writing and social media activity. Over time, accumulated links and their corresponding referencing power will push you all the way to the top if you are persistently prioritizing this aspect of your marketing.

Related Article: SEO Friendly vs. SEO Strategy: Why They Both Matter to Business

3. Use Rich Media Content to Boost Your Image

Text is the cheapest category of content it’s fairly easy to populate your site with descriptions of your products and biographies of the founders. However, your brand would be better served if the site also included multimedia content (photos, videos, interactive elements) alongside the text. There are two main reasons for this you will get an SEO boost from rich media elements, but their presence will also impress the visitors following the link to your homepage.

A visitor that encounters a well-made video right after landing on your site is more likely to stay and browse around, giving you additional opportunities to make the conversion. Of course, producing high-quality videos or infographics requires professional skills, so you will need a solid production budget if you want the best results.

4. Mobile Optimization Is Paramount

Your website needs to perform well on any screen size and with any browser so that different users have the same level of functionality. That principle is even more important in the age of mobile devices operated by touchscreens since these systems generally demand a specific layout and less demanding graphics.

Globally, there are more than 1.2 billion users who regularly access the web from their mobile devices, so this is not a segment of the market that you can afford to alienate. You can also think about including some features that are custom-built for mobile access, such as interactive maps based on geolocation or voice search function.

Related Article: How One Utah Moving Company Conquered Local SEO—and You Can, Too

5. Use SEO to Strengthen Your Brand

Most companies rely on SEO exclusively to boost their sales volume, missing the chance to fortify their brand positions at the same time. Search engine optimization will bring potential customers to your doorstep, but you still have to endear them to your brand through various means on your disposal, from charging fair prices to various limited time promotions and loyalty programs.

According to Ranked One, a top-tier Internet marketing agency, we are just scratching the surface when it comes to the use of SEO for branding and we could see a broad array of creative new strategies in the coming years. Social media platforms are extremely important in this sense, as they give you a chance to interact with your customers directly and connect your brand to a broad range of ongoing events from the real world.

Source: SEO Promotion Tricks to Get You on Top – business.com

03- Aug2016
Posted By: Guardian Owl
380 Views

7 e-commerce SEO trends we’re seeing in 2016

Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages.

But SEO (and e-commerce in general) is always evolving. New technologies, new insights and new best practices emerge on a regular basis, and the best e-commerce webmasters are jumping on these changes to stay ahead of the competition.

Below, I’ve compiled a list of seven important SEO trends in the e-commerce industry you should be paying attention to:

1. Out-of-the-box SEO is better than ever

SEO technology is developing just as quickly as the search engines that have inspired them. What do I mean by “SEO technology”? I mean the third-party apps, widgets and tools webmasters can use to optimize their sites and improve results — with minimal manual input required.

In fact, some “out of the box” solutions have emerged in the template web design industry, enabling webmasters to ensure the on-site optimization of their sites in just a few steps upon launch. WordPress plugins have also been around for a while that handle a good amount of on-site SEO automatically, such as Yoast SEO.

These products and developments are tempting, and in fact useful, but currently, there’s no solution that can automatically perform every on-site function. You’ll still need to customize things like your title tags, navigation, rich snippets and so on, if you want to see the best possible results.

2. Long-form content is crucial

Until recently, product pages on e-commerce sites were places for short-form content: a title, a brief description, a handful of photos and a few customer reviews. However, user demand and search engine favoritism have shifted toward long-form content in almost every niche.

Longer-form content provides more detail, more long-tail and conversational phrases (which lend themselves to more relevant search queries) and more market differentiation from the increased competition that has arisen in recent years.

I strongly encourage you to develop more long-form content on your company blog, describing your products and offering insights on your company, provided your topics support that length without unnecessary fluff.

3. Sharability is key

Social media has been popular for many years, but it’s still somehow escalating in importance. In a recent survey I conducted of 357 online marketers, What Works in Online Marketing, 52 percent of respondents said they are currently seeing a positive ROI from social media marketing, while 65 percent believe it will become even more important over the course of the next five years. Most notably, 96 percent of respondents said they planned to increase their budgets or keep them the same over the next year.

More users are signing up for high-popularity standbys like Facebook, and newer, cutting-edge platforms like Instagram and SnapChat are shaping up to be major hits for younger generations.

One of the best ways to generate more visibility and more primary and secondary ranking signals (like inbound links and social signals, respectively) is to encourage more social sharing throughout the shopping and checkout process.

Have your users share your products. Have them share reviews. Have them share when they check out or when their products arrive. Keep your audience engaged with social opportunities throughout your site, and your visibility across search engines and social media channels will thrive.

4. Video content is outperforming pretty much every other kind of content

As mobile devices, WiFi availability and video sharing capabilities become more advanced and prominent, users are demanding more video content. Video content can show up as rich media in search results (if it’s hosted on YouTube) and has more potential for virality than any other type of content.

In fact, if you aren’t using video content on your product pages and in your company blog, you’re already behind the times. Video content is only going to become more popular, so get moving.

5. Mobile optimization is now absolutely critical

The basics of mobile optimization were already solidified by Google’s Mobilegeddon update, but merely meeting Google’s thresholds for mobile optimization is no longer enough to stand out in the search world.

Mobile optimization is about offering the best possible content and functionality experience to mobile users, who grow in numbers compared to desktop users by the day.

Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility.

6. Voice search and digital assistants are gaining popularity and usage

Just a few years ago, digital assistants seemed like useless gimmicks that failed to recognize voices accurately and provided less-than-stellar results even when they did. Now, more people are relying on voice search, and every major tech company seems to have their own digital assistant capable of extraordinary feats, including Siri, Alexa, Cortana and Google Now.

Savvy e-commerce marketers are beginning to capitalize on this trend, offering more colloquial phrasing, more optimization for long-tail phrases and more “rich answers” that digital assistants can provide directly.

7. Local results are becoming more prominent

Local SEO has undergone a handful of overhauls in the past few years, and it’s likely that new technologies (like wearable tech) will increase the importance of local results even further.

E-commerce companies often don’t think about a local strategy, since they operate on a national level and therefore want to target a larger national audience. However, pursuing a local strategy in addition can help e-commerce companies differentiate themselves from the competition and target a smaller, possibly more relevant niche that their competitors are deliberately trying to avoid.

There may be a clustering effect as more e-commerce companies begin to realize the benefits here, which is good motivation to get involved as early as possible.

Final thoughts

Keep an eye on these seven trends to ensure that your campaign remains relevant and visible in the modern era. Depending on your goals and how heavy a role SEO plays in your overall business growth, the suggestions above should take a high priority in your marketing spend.

That being said, these certainly aren’t the only trends I anticipate developing for e-commerce, and it’s hard to predict exactly what’s around the corner — so keep your campaign flexible, and always be on the lookout for the next breakthrough development.

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

Source: 7 e-commerce SEO trends we’re seeing in 2016

16- Feb2016
Posted By: Guardian Owl
539 Views

Guardian Owl D I G I T A L (@guardian_owl) • Instagram photos and videos

[G o o d] Morning #digital friends! Not sure where we’d be without ☕️????.#didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently released it publicly. Read the full article —>http://nextshark.com/9-reasons-elite-entrepreneurs-are-using-study-pills-to-crush-work-1/ #google #instadaily#instapic #instagood #guardianowldigital #louisville #coffee #coffeeaddicts#me #love #energy #awake #business #women #girlboss #marketing#professional #life #goodmorning #googlepartners #louisvilledigital #tech #technology #entrepreneur #seo #sem

[G o o d] Morning #digital friends! Not sure where we'd be without ☕️?. #didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently released it publicly. Read the full article —>http://nextshark.com/9-reasons-elite-entrepreneurs-are-using-study-pills-to-crush-work-1/ #google #instadaily #instapic #instagood #guardianowldigital #louisville #coffee #coffeeaddicts #me #love #energy #awake #business #women #girlboss #marketing #professional #life #goodmorning #googlepartners #louisvilledigital #tech #technology #entrepreneur #seo #sem #keurig

A photo posted by Guardian Owl D I G I T A L (@guardian_owl) on

16- Feb2016
Posted By: Guardian Owl
304 Views

Special Edition Batman v Superman Galaxy S7 Edge Coming? | Digital Trends

 

The Dark Knight and the Man of Steel will finally do battle on March 25, with Samsung possibly cooking up a special-edition Galaxy S7 Edge to commemorate the occasion, reports South Korean outlet Naver.

According to the publication, Samsung will launch a Batman v Superman edition of the Galaxy S7 Edge, which will reportedly be decked out with wallpaper, ringtone, and a design based on the movie. However, Samsung allegedly won’t stop there, as the South Korean outfit will also release other special variants of the Galaxy S7 and its curved-edge equal. They include one inspired by the 2016 Winter Olympics, while another will reportedly be done in collaboration with a popular South Korean singer.

Related: Galaxy S7 and Galaxy S7 Edge rumors and news

Samsung has yet to confirm or deny the existence of any of these special-edition smartphones, let alone the Galaxy S7 and the Galaxy S7 Edge themselves. However, it wouldn’t be the first time Samsung ventured into the world of special-edition handsets, as the company released the Iron Man limited edition Galaxy S6 Edge last May.
If the three aforementioned limited editions are anything like the Iron Man smartphone, however, they will be pricey and they will be available in very limited quantities. Not only were there only 1,000 Iron Man Galaxy S6 Edge units made, but they were so expensive that one Amazon reviewer wrote he sold his genitalia, left foot, and wife on the black market just to get one. Grim stuff.

Regardless, this makes us wonder what the Batman v Superman Galaxy S7 Edge would even look like. Even though The Avengers: Age of Ultron contained multiple superheroes, Samsung and Marvel opted to go with Iron Man, so it will be interesting to see who Samsung and DC Comics roll with. Our money’s on Batman, since Samsung isn’t exactly known for releasing smartphones with outlandish colors, such as a Superman edition would require, but my personal pick is Wonder Woman, who also has a starring role in the movie.

Also watch: Samsung Galaxy S7 could get upstaged by 360-degree VR cam
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g reportedly looks to continue its release of limited edition smartphones by releasing a special edition Batman v. Superman Galaxy S7.

Source: Special Edition Batman v Superman Galaxy S7 Edge Coming? | Digital Trends