Digital marketing is like playing the drums; everyone thinks they can do it. Inevitably, the layman writes content stuffed to the brim with a target keyword and cannibalizes his/her own webpages by using the same five keywords across all of their webpages. As...
Page Load Speed: What It Is They used to say speed kills. But, in the current digital marketing landscape, a lack of speed is what kills. I am specifically referring to page load speed. Page load speed can refer to two distinct metrics which are both crucial. The...
Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It’s a...
Having an online presence in the present digital world is very important for any business. This is because the internet is currently considered as one of the reliable sources of income for businesses, individuals and organizations across the world. SEO is actually an...
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown...
Pay-per-click advertising is just one aspect of the wide range of digital marketing tools available to you, but—in the right hands—it can certainly be one of the most powerful. Unfortunately, PPC marketing can also be one of the most expensive, especially if...
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