by Allison | Jul 24, 2019 | Best Digital Marketing Insights Online, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, search engine optimization, SEO, Social Media, strategy
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the...
by Allison | Jul 17, 2019 | Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Ads, Guardian Owl Digital Marketing, Internet Marketing, Investment, keywords, Paid Search, PPC, search engine optimization, SEM, SEO, Social Media, strategy
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
by Allison | Jul 11, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Future of Media, Guardian Owl Digital Marketing, Internet Marketing, Social Media, Video For SEO, Youtube
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use...
by Allison | Jul 4, 2019 | Best Digital Marketing Insights Online, content is king, Digital Audience, Digital Trends, Ecommerce, Google AI, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, search engine optimization, SEO, strategy
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup...
by Jenna | Jun 27, 2019 | App Marketing, Best Digital Marketing Insights Online, Digital Search, Guardian Owl Digital Marketing, Internet Marketing
Who would have guessed that by 2019, approximately 60% of web searches would come from mobile devices? It even feels weird sitting in front of a laptop typing that statistic, instead of on a phone. But the reality is that our lives are in the palm of our hands. We are...
by Jenna | Jun 23, 2019 | Best Digital Marketing Insights Online, Instagram, Social Media
Instagram is the social media app where business and personal interests weld for most users. Not as business-heavy as LinkedIn, and not as casual as Twitter, Instagram is the perfect platform for increasing your brand in creative, eye-catching ways. People aren’t...
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