by Jenna | Mar 23, 2015 | Best Digital Marketing Insights Online, Digital Insights in 2020
By SYDNEY EMBER, NY Times March 18, 2015 The country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday. The 10 biggest advertisers cut spending by 4.2...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. P&G chief executive A.G. Lafley...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
As I explained in my last post, I recently found myself with a surprising new problem: all the work we can handle. Because our backlog of orders is as high as I want it to be, I decided to take the opportunity to run an experiment: What would happen if I stopped...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you? If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site...
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