by Allison | Apr 29, 2019 | Audience, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, Search Engines, SEO, Social Media, strategy
The online world is not entirely comprised of websites. It is also the means by which you communicate with your prospects. Yes, email has been around longer than Facebook Messenger or Twitter, and that’s because it is effective at reaching your audience. A...
by Allison | Apr 25, 2019 | Digital Search, Google Ads, Google Adwords, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, SEM, strategy
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
by Allison | Apr 19, 2019 | App Marketing, apps, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, search engine optimization, SEO, Social Media, strategy
With more than 700 million active users, Instagram is a powerful platform for connecting with your customers. Companies now have the option to create a Business Profile, which offers the opportunity to expand your reach without spending a huge chunk of your marketing...
by Allison | Feb 7, 2019 | Digital Search, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, optimize, search engine optimization, Search Engines, SEO
Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because...
by Jenna | Jan 18, 2019 | Digital Search, Guardian Owl Digital Marketing, search engine optimization, SEO
Business owners usually consider their web presence to be global in nature. However, a strong local SEO effort is paramount to small business owners. Local customers are instrumental in helping you build a name in the market, whether that market encompasses a single...
by Jenna | Dec 30, 2018 | Best Digital Marketing Insights Online, Digital Audience, Ecommerce, Future of Media, Google AI, Guardian Owl Digital Marketing, search engine optimization, Search Engines, SEM, SEO, Social Media, Tech Culture
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their...
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