by Allison | Jan 23, 2019 | Ecommerce, strategy
Job titles, and most certainly, what a job title entails, vary widely from company to company. Even industry-specific classifications – such as Coder, Developer, Programmer, or Software Engineer – are not consistent in the Information Technology field. Not to...
by Jenna | Oct 11, 2018 | Best Digital Marketing Insights Online, Digital Search, Digital Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, Paid Search, SEO, strategy
Almost every wise company or site uses SEO to boost their lead generation. It’s a long-term investment into your business that can give you great results and turn your site into a successful web page. But before we dive deeper into SEO and better lead generation, let...
by Jenna | Oct 4, 2018 | Best Digital Marketing Insights Online, Digital Search, Digital Trends, Guardian Owl Digital Marketing, optimize, Paid Search, search engine optimization, SEO, strategy
Just like how there are bad and good cosmetic companies in the industry, SEO-related companies are no exemption to this. Even though SEO is pretty much linear with its function, there are still companies that provide better services as compared to others. If you...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google Ads, Paid Search, PPC, SEO, strategy
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Paid Search, SEM, strategy
How does your SEM strategy affect your bottom line? Let’s take a look at how search plays a role in your marketing goals on Search Engine Journal. SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site?...
by Jenna | Aug 3, 2016 | Best Digital Marketing Insights Online, BuzzFeed, Digital Insights in 2020, Digital Search, Digital Trends, Future of Media, Google Ads, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, optimize, search engine optimization, SEM, SEO, strategy, Tech Culture
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to...
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