by Allison | Apr 25, 2019 | Digital Search, Google Ads, Google Adwords, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, SEM, strategy
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
by Allison | Apr 19, 2019 | App Marketing, apps, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, search engine optimization, SEO, Social Media, strategy
With more than 700 million active users, Instagram is a powerful platform for connecting with your customers. Companies now have the option to create a Business Profile, which offers the opportunity to expand your reach without spending a huge chunk of your marketing...
by Allison | Apr 11, 2019 | Ecommerce, Internet Marketing, search engine optimization, SEO, strategy
Last week, we focused on SEO (search engine optimization) for small businesses, so this week, we’ll take a look at the challenges of SEO for large corporations. The biggest challenge for big corporations is that they’re … well … big. Every keyword and Meta tag counts,...
by Allison | Apr 9, 2019 | Digital Search, Ecommerce, search engine optimization, Search Engines, SEO, strategy
Business owners use SEO (search engine optimization) every day to enhance their business. An extensive list of useful tools track usage, aggregate data, and position your firm in front of customers. While SEO specifically refers to the online world, you also have to...
by Allison | Mar 7, 2019 | Digital Search, Ecommerce, Internet Marketing, keywords, queries, search engine optimization, Search Engines, SEO, strategy
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON!...
by Allison | Jan 31, 2019 | Best Digital Marketing Insights Online, Future of Media, Internet Marketing, Social Media, strategy
Has the idea of running a blog on your website been on the backburner? If you are like most entrepreneurs, the answer is “yes, for an embarrassingly long time.” But who has the time or mental capacity to sit down and think up a topic, let alone write a clever article...
Recent Comments