Anyone who has been paying attention to the world of social media in the past few weeks knows that Facebook has been broiled yet again in controversy. In the midst of all this controversy, Facebook happily charges on, with a name change to boot. That’s right, from...
The social media outage yesterday impacted online giants like Facebook, Instagram, and Whatsapp, shutting these sites down for a record time, lasting around six hours in total. Though this may have spawned jokes galore about people’s dependency on social media, it was...
Your Social media has extraordinary power to extend your reach, to capture customers and prospects, and to drive sales. But the social channel is often treated like the stepchild of marketing. It certainly gets adopted for the low cost of entry, but maybe for that...
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the...
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use...
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