by Allison | Aug 1, 2019 | content is king, Digital Audience, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, SEO, Seo Copywriting
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial...
by Allison | Jul 24, 2019 | Best Digital Marketing Insights Online, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, search engine optimization, SEO, Social Media, strategy
Have you ever thought about (or maybe you already are) running a business online with your family? As exciting and fulfilling as it may sound, it is definitely a decision worth taking the time to think about. One major consideration is whether/when to look outside the...
by Allison | Jul 17, 2019 | Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Ads, Guardian Owl Digital Marketing, Internet Marketing, Investment, keywords, Paid Search, PPC, search engine optimization, SEM, SEO, Social Media, strategy
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
by Jenna | Jul 6, 2019 | SEO
What matters most to SEO in 2020 may surprise you. Just like everything in life, good things take time. Despite the many myths you may still be hearing about SEO in 2020, most are just that, myths. Watch the video above to learn about what really matters to SEO in...
by Allison | Jul 4, 2019 | Best Digital Marketing Insights Online, content is king, Digital Audience, Digital Trends, Ecommerce, Google AI, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, search engine optimization, SEO, strategy
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup...
by Allison | Jun 20, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Image Search Engine Optimization, Internet Marketing, optimize, search engine optimization, SEO, strategy
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the...
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