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Think like your customer (and all of those other clichés are true)

Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to...

Advantages of Outsourcing your SEO (search engine optimization) Efforts

Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because...

Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why

Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their...

Digital Marketing Trends For 2019 with Google AI

In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to...

SEO Strategies and Keyword Rankings: Mobile Versus Desktop

As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the...