Business owners use SEO (search engine optimization) every day to enhance their business. An extensive list of useful tools track usage, aggregate data, and position your firm in front of customers. While SEO specifically refers to the online world, you also have to...
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola...
Demystifying Google Analytics in 2020 The very word ‘analytics’ sounds intimidating, especially to a small business owner who barely has the time to peruse Google, let alone use it to grow their own business. The benefit of having data at your fingertips is to...
When most people think about search engine optimization or SEO, they immediately think of the most popular search engines like Google, Bing, and Yahoo. However, if you’re in the e-commerce industry, you know there’s more out there than just Google. THINK AMAZON!...
YouTube isn’t just for Fortnite replays and recipe tutorials. It can be a valuable tool in your SEO arsenal. Now that practically any mobile device is video capable, and are surpassing TVs and computers in watch statistics, videos are a necessary component of your...
Sounds easy enough. Just figure out what your customer is thinking, and lay the bait. The click bait. (That was a terrible pun, so let’s focus on this week’s topic instead.) Every mantra you’ve heard about getting into the mind of your customers is true: You need to...
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