by Allison | Jul 4, 2019 | Best Digital Marketing Insights Online, content is king, Digital Audience, Digital Trends, Ecommerce, Google AI, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, search engine optimization, SEO, strategy
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup...
by Allison | Jun 20, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Image Search Engine Optimization, Internet Marketing, optimize, search engine optimization, SEO, strategy
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the...
by Allison | May 13, 2019 | Audience, Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Adwords, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, PPC, search engine optimization, SEO, strategy
Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine...
by Allison | Apr 29, 2019 | Audience, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, Search Engines, SEO, Social Media, strategy
The online world is not entirely comprised of websites. It is also the means by which you communicate with your prospects. Yes, email has been around longer than Facebook Messenger or Twitter, and that’s because it is effective at reaching your audience. A...
by Allison | Apr 19, 2019 | App Marketing, apps, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, search engine optimization, SEO, Social Media, strategy
With more than 700 million active users, Instagram is a powerful platform for connecting with your customers. Companies now have the option to create a Business Profile, which offers the opportunity to expand your reach without spending a huge chunk of your marketing...
by Allison | Apr 11, 2019 | Ecommerce, Internet Marketing, search engine optimization, SEO, strategy
Last week, we focused on SEO (search engine optimization) for small businesses, so this week, we’ll take a look at the challenges of SEO for large corporations. The biggest challenge for big corporations is that they’re … well … big. Every keyword and Meta tag counts,...
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