A.I. has the attention of every business owner looking to improve operations, and this is especially true of businesses in the hospitality and tourism industry. Generally acknowledged truth dictates that a customer-centered approach to business is one of the...
Looking For a Business Partner? Forbes Feature – Guardian Owl Digital In 2019 I bought out a partner and learned business principles that would be hard to replicate in an MBA program or boardroom. My experience, in particular, started out great — with two people...
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have...
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