by Connor Rafferty | Jul 12, 2024 | AI in Law, Artificial Intelligence, Big Tech, Business, ChatGPT, Digital Trends, keywords, Legal, Machine Learning, search engine optimization, strategy, Tech Culture
The Five Key Takeaways from this Article The California Civil Rights Council has proposed a series of amendments to the Fair Employment and Housing Act (FEHA) that seeks to mitigate and prevent discrimination in A.I. These amendments come as the uses for A.I. in...
by Jenna | Mar 14, 2020 | Keyword Research 2020, keywords, search engine optimization
Keyword Research for SEO in 2020 As business owners navigate the search engine world, the term “keyword research” is important to know for SEO purposes. If you are new to the SEO world, essentially keyword research is the process of discovering key terms and phrases...
by Allison | Aug 1, 2019 | content is king, Digital Audience, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, SEO, Seo Copywriting
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial...
by Allison | Jul 17, 2019 | Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Ads, Guardian Owl Digital Marketing, Internet Marketing, Investment, keywords, Paid Search, PPC, search engine optimization, SEM, SEO, Social Media, strategy
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
by Allison | Jul 4, 2019 | Best Digital Marketing Insights Online, content is king, Digital Audience, Digital Trends, Ecommerce, Google AI, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, search engine optimization, SEO, strategy
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup...
by Jenna | Jun 11, 2019 | Best Digital Marketing Insights Online, content is king, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Search Engines, SEO, strategy
The size of your website is not a direct indicator of where you land in search rankings. Bigger is not always better in a world of algorithms. Search engines, such as Google and Bing, don’t give extra credit for sites with more web copy. The copywriting itself must be...
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