by Allison | Apr 29, 2019 | Audience, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, Search Engines, SEO, Social Media, strategy
The online world is not entirely comprised of websites. It is also the means by which you communicate with your prospects. Yes, email has been around longer than Facebook Messenger or Twitter, and that’s because it is effective at reaching your audience. A...
by Allison | Apr 25, 2019 | Digital Search, Google Ads, Google Adwords, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, SEM, strategy
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
by Allison | Apr 19, 2019 | App Marketing, apps, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, search engine optimization, SEO, Social Media, strategy
With more than 700 million active users, Instagram is a powerful platform for connecting with your customers. Companies now have the option to create a Business Profile, which offers the opportunity to expand your reach without spending a huge chunk of your marketing...
by Allison | Apr 11, 2019 | Ecommerce, Internet Marketing, search engine optimization, SEO, strategy
Last week, we focused on SEO (search engine optimization) for small businesses, so this week, we’ll take a look at the challenges of SEO for large corporations. The biggest challenge for big corporations is that they’re … well … big. Every keyword and Meta tag counts,...
by Allison | Apr 10, 2019 | Digital Audience, Ecommerce, Internet Marketing, search engine optimization, SEO
A solid SEO (search engine optimization) campaign is the foundation of a strong marketing plan. It’s easy to think of SEO as necessary for large companies, both the online and the actual storefront varieties. But it’s equally important, if not more so, for small...
by Allison | Mar 21, 2019 | Best Digital Marketing Insights Online, Digital Search, Digital Trends, Future of Media, Google Trends, Internet Marketing, Paid Search, search engine optimization, SEO, Social Media
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola...
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