Google Maps vs. Waze It’s hard to imagine Google having serious competition, but when it comes to their navigation app, Google Maps, there appears to be another contender: Waze. Waze has been around since 2006, operating originally under the name FreeMap Israel. Since...
In this generation almost everything is done digitally and online, so a lot has changed to adapt to this. This is especially true in marketing where you have to stay ahead of your competitors to remain in the crowd. Your marketing tactics must be up to date to...
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the...
The new features includes an overall score for search campaigns and a top-line checklist of opportunities. Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search.” The feature was spotted and...
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to...
Video used to be confined to a TV screen in the living room. If people wanted to watch the game, snuggle up with a romantic comedy, or see what was happening in the world, they picked up a remote and flipped through the channels. Mobile has changed all of that,...
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