by Allison | Apr 25, 2019 | Digital Search, Google Ads, Google Adwords, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, SEM, strategy
If you are involved with your firm’s marketing efforts, specifically driving traffic to your website, then your whole world is SEM: search engine marketing. The term itself was originally a generic phrase for both SEO (search engine optimization) – which is commonly...
by Jenna | Dec 10, 2018 | Best Digital Marketing Insights Online, Data, Digital Trends, Future of Media, Google Ads, Google AI, Google News, Guardian Owl Digital Marketing, Internet Marketing
Google Al For Digital Marketers in 2019 will change the way you see the industry We have reached a period in our generation where technology is slowly seeping into the micro moments of our daily lives. Whether it’s utilizing Google Home to order a pizza, ask the...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google News, Google Search Console, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, optimize, Search Engine Marketing, search engine optimization, Search Engines
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google Ads, Paid Search, PPC, SEO, strategy
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to...
by Jenna | Aug 3, 2016 | Best Digital Marketing Insights Online, BuzzFeed, Digital Insights in 2020, Digital Search, Digital Trends, Future of Media, Google Ads, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, optimize, search engine optimization, SEM, SEO, strategy, Tech Culture
Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to...
by Jenna | Jul 11, 2016 | Digital Insights in 2020, Google Ads, Google News, Google Trends, Google Updates, Video For SEO
Video used to be confined to a TV screen in the living room. If people wanted to watch the game, snuggle up with a romantic comedy, or see what was happening in the world, they picked up a remote and flipped through the channels. Mobile has changed all of that,...
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