by Jenna | Oct 12, 2019 | content is king, Digital Asset Management, Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google AI, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, Paid Search, Search Engine Marketing, search engine optimization, SEO
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...
by Jenna | Sep 15, 2019 | Google Ads, Google AI, Google News, Google News, Google Search Console, Google Trends, Google Updates
For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages,...
by Jenna | Aug 27, 2019 | Digital Search, Google Ads, Google Adwords, Google AI, Google News, Google Trends, Google Updates, Paid Search, PPC, search engine optimization, Search Engines, SEM, SEO, Website Speed
Named Top 50 PPC Blogs and Websites For Pay Per Click Advertisers in 2019 Being considered on any top ppc blog in this day in digital age is remarkable, there are so many good ones! With so much information out there Guardian Owl Digital chooses...
by Jenna | Jul 24, 2019 | Google Ads, Google AI, Google News, Google Trends, Google Updates, Uncategorized
Google Maps vs. Waze It’s hard to imagine Google having serious competition, but when it comes to their navigation app, Google Maps, there appears to be another contender: Waze. Waze has been around since 2006, operating originally under the name FreeMap Israel. Since...
by Allison | Jul 17, 2019 | Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Ads, Guardian Owl Digital Marketing, Internet Marketing, Investment, keywords, Paid Search, PPC, search engine optimization, SEM, SEO, Social Media, strategy
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
by Allison | Jun 6, 2019 | Data, Digital Audience, Digital Trends, Ecommerce, Future of Media, Google Ads, Google News, SEO, strategy
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is...
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