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Mid-Year Checkup: Your 2019 SEO Efforts So Far

Mid-Year Checkup: Your 2019 SEO Efforts So Far

by | Jul 4, 2019 | Best Digital Marketing Insights Online, content is king, Digital Audience, Digital Trends, Ecommerce, Google AI, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, search engine optimization, SEO, strategy

Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup...
Image SEO is everything. And So Are Images.

Image SEO is everything. And So Are Images.

by | Jun 20, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Image Search Engine Optimization, Internet Marketing, optimize, search engine optimization, SEO, strategy

You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the...
Bigger Isn’t Always Better (Sometimes Less is More)

Bigger Isn’t Always Better (Sometimes Less is More)

by | Jun 11, 2019 | Best Digital Marketing Insights Online, content is king, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Search Engines, SEO, strategy

The size of your website is not a direct indicator of where you land in search rankings. Bigger is not always better in a world of algorithms. Search engines, such as Google and Bing, don’t give extra credit for sites with more web copy. The copywriting itself must be...

To Pop or Not to Pop: Pop-up Ads and Conversion Rates

by | May 28, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, SEO, strategy

You’ve probably never heard anyone exclaim how much they love it when their screen is overtaken by pop-up ads. And everyone has their pop-up blocker enabled on their browser. So why do pop-up ads still exist? Because they actually do work. Well-placed and well-timed...

SEO Strategies: What Works, What Doesn’t

by | May 13, 2019 | Audience, Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Adwords, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Paid Search, PPC, search engine optimization, SEO, strategy

Nothing moves faster than the internet. Except maybe for the countless ways to advertise on the internet. As if keeping up with constantly shifting consumer interests wasn’t tricky enough, companies also need to stay informed of changing laws, updated search engine...