by Jenna | Oct 16, 2019 | Best Digital Marketing Insights Online, CEO, ceo podcast, Digital Asset Management, Digital Trends, Google Updates, Guardian Owl Digital Marketing, Search Engine Marketing, search engine optimization, Search Engines, SEO, Women in tech
Meet Jenna Ahern! Jenna is the founder and CEO of Guardian Owl, a search engine optimization company (SEO for those in the know). When Jenna’s Louisville field hockey chapter ended and her professional career was on the horizon she found that her search for a...
by Jenna | Oct 12, 2019 | content is king, Digital Asset Management, Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google AI, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, Paid Search, Search Engine Marketing, search engine optimization, SEO
What is Google My Business & Google Maps A family of four is deciding on a restaurant for Sunday night dinner. The kids are having a hard time agreeing before the parents settle on a local Italian restaurant. They search the location on Google Maps and begin...
by Jenna | Aug 19, 2019 | Best Digital Marketing Insights Online, content is king, Digital Asset Management, Digital Audience, Digital Trends, Ecommerce, Email Marketing, Google News, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, Uncategorized
In 2019 you can find anyone’s email if you’re willing to look hard enough. Let’s face it, people want to build an email list the easy way; buying the lists that are relevant to their product or service. In writing this I’m going to assume that...
by Jenna | Jul 27, 2019 | Best Digital Marketing Insights Online, Data, Digital Search, Digital Trends, Ecommerce, Future of Media, Google AI, Waze, Website Speed
Why Site Speed Is an SEO Ranking Factor in...
by Allison | Jul 17, 2019 | Best Digital Marketing Insights Online, Digital Trends, Ecommerce, Google Ads, Guardian Owl Digital Marketing, Internet Marketing, Investment, keywords, Paid Search, PPC, search engine optimization, SEM, SEO, Social Media, strategy
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
by Allison | Jul 11, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Future of Media, Guardian Owl Digital Marketing, Internet Marketing, Social Media, Video For SEO, Youtube
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use...
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