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SEO Strategies and Keyword Rankings: Mobile Versus Desktop

by | May 16, 2018 | Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google News, Google Search Console, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, optimize, Search Engine Marketing, search engine optimization, Search Engines

As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the...

The continuing rise of voice search and how you can adapt to it | Search Engine Watch

by | Aug 4, 2016 | Apple, apps, apps, Audience, Best Digital Marketing Insights Online, Digital Insights in 2020, Digital Search, Digital Trends, Google News, optimize

Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how importantvoice search and natural language processing are to the company’s future development....

7 e-commerce SEO trends we’re seeing in 2016

by | Aug 3, 2016 | Best Digital Marketing Insights Online, BuzzFeed, Digital Insights in 2020, Digital Search, Digital Trends, Future of Media, Google Ads, Google News, Google News, Google Trends, Google Updates, Guardian Owl Digital Marketing, optimize, search engine optimization, SEM, SEO, strategy, Tech Culture

Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to...