Facebook Pixel Code

To Pop or Not to Pop: Pop-up Ads and Conversion Rates

You’ve probably never heard anyone exclaim how much they love it when their screen is overtaken by pop-up ads. And everyone has their pop-up blocker enabled on their browser. So why do pop-up ads still exist? Because they actually do work. Well-placed and well-timed...

Socially Acceptable: How Online Behavior Drives Profits

Although human behavior has been analyzed as long as there have been humans around to observe other humans, the term ‘social proof’ is the latest concept that our own behavior is impacted by the actions, attitudes, and beliefs of other people. It’s human nature...

Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why

Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their...

What BuzzFeed’s Dao Nguyen Knows About Data, Intuition, And The Future Of Media | Fast Company | Business + Innovation

To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data. NOAH ROBISCHON 02.17.16 6:00 AM As the publisher in charge of BuzzFeed, which has annual revenue in the hundreds of millions of dollars, you might expect Dao Nguyen to be...