by Jenna | Aug 10, 2019 | Data, Digital Asset Management, Digital Audience, Google AI, Google Updates, Paid Search
There are plenty of ways to get your data out there. If you run a business to business (B2B) organization, it can be tricky to get the right attention through your data. There are multiple ways that have proven effective in ensuring that your brand reaches the...
by Allison | Aug 1, 2019 | content is king, Digital Audience, Ecommerce, Guardian Owl Digital Marketing, Internet Marketing, keywords, search engine optimization, SEO, Seo Copywriting
You know your product. You can recite product specs in your sleep. However, product specs are so boring that they will actually put your customers to sleep. No offense. Your product page might not be so boring after all. But put yourself in your prospect’s proverbial...
by Allison | Jul 11, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Future of Media, Guardian Owl Digital Marketing, Internet Marketing, Social Media, Video For SEO, Youtube
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use...
by Allison | Jul 4, 2019 | Best Digital Marketing Insights Online, content is king, Digital Audience, Digital Trends, Ecommerce, Google AI, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, optimize, search engine optimization, SEO, strategy
Remember back on New Year’s Eve, when you made all those promises to yourself about how you’d hyper-focus on growing your business? Well, since you’re sitting at the pool right now, waiting for the fireworks show to start, today is a good day to do a mid-year checkup...
by Allison | Jun 20, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Image Search Engine Optimization, Internet Marketing, optimize, search engine optimization, SEO, strategy
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the...
by Allison | Jun 6, 2019 | Data, Digital Audience, Digital Trends, Ecommerce, Future of Media, Google Ads, Google News, SEO, strategy
Google’s machine-learning algorithm, RankBrain, sounds like something out of a science fiction movie. But, by producing results that would make even Skynet proud, it helps make all of our lives easier. RankBrain is a core component of Google’s algorithm, which is...
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