by Guardian Owl | Apr 19, 2018 | Digital Insights in 2020
You know there are more platforms besides Google to exercise your marketing prowess, right? Yes, the Silicon Valley-based juggernaut still remains the bread and butter for digital marketers by a mile, but this doesn’t mean alternative or niche search engines should be...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Viral marketing and building a social media following are common initiatives among startups and established businesses alike. Every executive and entrepreneur thinks they need to create a viral piece of content and get extremely lucky to win viral publicity. But if...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to your site so they can engage with your products and services. Obviously, the higher your ads appear to the top, the more likely that someone...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded,...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly...
Recent Comments