It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and...
There is much you will need to do in order to attain satisfactory search engine results and SEO is the way to go. Whilst most of us tend to relate SEO to big businesses, this is not the case as small businesses also have a portion in the SEO marketplace. If you run a...
I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to...
Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their yearly revenue....
This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. According to recent SEMrush research, finding the balance between the creative element and search optimization is the most challenging task for copywriters. Some...
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets...
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