by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
With the advent of handheld devices, more and more people depend on these products to stay connected and navigate the virtual world. Suffice it to say, many people are mobile-first in their online usage. Recently, the ‘mobile-first indexing’ concept of Google...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it? There is plenty of information available online to manipulate the rankings in one way or another, but...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
Search engine optimization can be overwhelming to many small businesses and startups. This aspect of online marketing can be even more intimidating if you have a small marketing budget and can’t throw money at your marketing strategy like your largest competitors can....
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
Organic traffic, the dream of every marketer, usually pays off if you create useful content for your audience and promote it. But if your web pages aren’t visible in the search engine results pages (SERPs), your audience can’t see your product, let alone purchase it....
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
Bill Gates once said, ‘content is king.’ And he’s right. In a survey by the Content Marketing Institute/MarketingProfs, researchers found that 80 percent of B2B marketers have a strategy for content marketing, among these, 32 percent are documented while 48 percent...
by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
As a startup, your marketing budget is probably a bit tighter than you’d like it to be. It probably feels like you can’t let a single penny go to waste — and for good reason! The way you allocate your startup’s marketing dollars could very easily determine whether or...
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