Seven Ways to Make Pay-Per-Click Pay
Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you? If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it rise within a search engine’s organic, or […]
The Actual Impact of PPC on Sales
Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed that 89 percent of site visits were incremental to organic results. It’s important to […]