by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
When it comes to social media, nearly 70% of the population uses one of the top five platforms. I don’t watch much cable TV any more. With all the streaming content available and the ability to subscribe directly to channels and shows I like, I gave up my relationship...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
It’s entirely possible for an entrepreneur to drive leads and sales through digital marketing if you’re willing to invest the time and energy to get your “digital act” together. Here’s 5 practical tips. Are you overwhelmed by digital marketing? SEO, PPC, SEM, Social...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. I was scratching my head trying to decide what to write about this month. Lately, I’ve been...
by Guardian Owl | Jun 16, 2017 | Digital Insights in 2020
When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a...
by Guardian Owl | Jun 16, 2017 | Digital Insights in 2020
You believe you’ve got an excellent business idea, and you have taken the basic steps to get it out to potential customers online. You have a killer website that makes a powerful first impression on visitors, and perhaps you’ve done some advertising to get it in front...
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