This Facebook PPC guide for beginners will show you how to set up your Facebook ads using the 3x3x3 strategy — the best way to test your Facebook audiences, images and copy. Long gone are the days of organic social growth. If you’re wondering why your Facebook...
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Google has thrown a lot at marketers in just the last five years. All of these big changes — from...
As quick as AI has been shifting the world of marketing in general, SEO has been following suit in a big way. The AI revolution is upon us, with no signs of slowing down anytime soon. It seemed like yesterday when things like automated social media posts, blog...
Anyone writing for a living today should know the basics of search engine optimization (SEO).Increasing your search engine ranking is a labyrinth contingent upon a multitude of fickle factors, but writing great content still plays an important role. Incorporating...
Which types of online content will net the most ROI? Here are a few key options that are worth every bit of time, effort, and investment you put into them. What type of content should you create? Answering this question can, at times, be stupefyingly difficult. The...
There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them. Laura Hogan, Head of Search at Rice Media, shared her own tips at...
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