by Guardian Owl | Jun 27, 2017 | Digital Insights in 2020
With the advent of handheld devices, more and more people depend on these products to stay connected and navigate the virtual world. Suffice it to say, many people are mobile-first in their online usage. Recently, the ‘mobile-first indexing’ concept of Google...
by Guardian Owl | Jun 27, 2017 | Digital Insights in 2020
Whether you’re redesigning or working on a new website, never forget about critical SEO elements. Here are six common web design mistakes you must avoid. We can all agree that the best websites are designed for both users and search engines, right? That means...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies. So what’s been working for PPC marketers this year so far, in Google...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
Flashback to 2003 (when I started working in digital marketing) The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
As Google continues to unhinge marketing models everywhere, companies are increasing spending on digital marketing services. If you are considering investing in search engine optimization (SEO), it may be hard to decide where to spend money, especially when marketing...
by Guardian Owl | Jun 26, 2017 | Digital Insights in 2020
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or...
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