by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that can sink your SEO ship. Search engines use highly developed bots to crawl the web looking for content to...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
These tools will help your business grow, generate leads, develop customer loyalty, and make more money – all while keeping your clients and teams happy. Working with hundreds of clients and projects on a daily basis, digital agencies and SEO professionals with a lot...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Search Engine Optimization is the art, and science, of ranking in Google. It really comes down to two major factors — on-page and off-page SEO. On-page SEO includes creating high-quality, keyword-rich content, optimizing keyword placement, optimizing title tags,...
Recent Comments