by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that...
by Guardian Owl | Aug 22, 2017 | Digital Insights in 2020
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
This article contains some of the most useful, on-site SEO recommendations. Learn more about what you can tweak on your website in order to improve your SEO ranking. Create Long and Unique Content There is a saying that “content is king,” which refers to...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries. It has always been challenging for any business, big or small SEO budget, to get found in...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
Not all links are created equal. Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings. The truth is that links are still the most important component of the search algorithm. No matter how useful...
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