Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. In an age of artificial intelligence (AI), the...
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Just the other day I was showing a cool site that I’d just found to a (very...
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the...
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check...
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume...
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...
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