by Jenna | May 16, 2018 | Digital Insights in 2020, keywords
Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
Even a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit. Indexing is really the first step in any SEO audit. Why? If your...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
In today’s rapidly changing digital world, SEO techniques can change with the direction of the wind. Tricks that won you a front-page position two years ago may be useless now. In order to drive a digital marketing campaign to success, it is vital to understand the...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020, Digital Search, Digital Trends, Google Ads, Google Adwords, Google News, Google Search Console, Google Trends, Google Updates, Guardian Owl Digital Marketing, Internet Marketing, optimize, Search Engine Marketing, search engine optimization, Search Engines
As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the...
by Guardian Owl | May 16, 2018 | Digital Insights in 2020
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a...
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