by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Marketing comes in different forms and it is usually with the purpose of advertising a product, brand or service. In this article, we will discuss one of those forms, namely: Google AdWords What is AdWords? AdWords is a system of marketing products and services on...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Affiliate marketing is powerful when SEO and affiliate goals all push in the same direction. But you have to avoid these 10 SEO mistakes. Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction. Yet it’s also painfully...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
5 Tips for a Successful SEO Strategy for Your Business The nature of business today requires a wide brand visibility to harness the best opportunities that show up in the market. Advancement in technology and changes in communication systems across the world give...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic,...
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