The coming year is going to be a landmark year for local SEO. Google has begun to roll out its mobile-first index, putting more focus than ever on mobile optimization. Mobile searches are intent-driven, with an immediate local focus at play. Local and national brands...
Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to...
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers...
Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of online marketing can get a little overwhelming, that’s why, we’re asking what are...
What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017? Thankfully, in this article we’re concentrating solely on SEO (..and breathe). We’ve already looked at the big trends from this year, now let’s look into the crystal...
Page Load Speed: What It Is They used to say speed kills. But, in the current digital marketing landscape, a lack of speed is what kills. I am specifically referring to page load speed. Page load speed can refer to two distinct metrics which are both crucial. The...
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