by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google Ads, Paid Search, PPC, SEO, strategy
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google Adwords
Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions. Just about a week ago, all AdWords advertisers got access to expanded text ads....
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Paid Search, SEM, strategy
How does your SEM strategy affect your bottom line? Let’s take a look at how search plays a role in your marketing goals on Search Engine Journal. SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site?...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, PPC
Pay per click (PPC) advertising takes both time and money. It’s difficult to execute a successful strategy as well. However, there’s a ton of value in it and if you can get it right, your business can greatly benefit. In this post, we’ll take a look at how you can...
by Jenna | Aug 5, 2016 | Digital Insights in 2020, Google News, SEO
Columnist Brian Harnish tackles how to analyze links from a Google Webmaster Guidelines perspective, and how to make sure that your client’s linking activities don’t cause them to lose everything they have gained. As most SEOs know, links are still...
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