by Jenna | Feb 14, 2016 | Digital Insights in 2020
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic,...
by Jenna | Feb 13, 2016 | Digital Insights in 2020
To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner. Yes, there’s an element of uncertainty with SEO (after all, Google doesn’t publicly reveal the factors they use to rank websites). But according to a new...
by Jenna | Feb 9, 2016 | Best Digital Marketing Insights Online, Digital Insights in 2020, Digital Search, Google Ads, Google Trends, Internet Marketing, Paid Search, PPC, SEM, SEO, Social Media, Super Bowl, Super Bowl 2016, Super Bowl Advertisments, Super bowl commercials
Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year. The winning Super Bowl Ad of 2016? Audi,...
by Jenna | Feb 5, 2016 | Best Digital Marketing Insights Online, Digital Insights in 2020, Google Updates, Guardian Owl Digital Marketing, Social Media
W I R E D just released a pretty cool article about Google Search’s artificial intelligence. Will “Deep Learning” be the 2016 buzz word? YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his...
by Jenna | Feb 3, 2016 | Best Digital Marketing Insights Online, Digital Insights in 2020, Google Updates, Guardian Owl Digital Marketing, Social Media
Guardian Owl Digital is a search engine marketing company in Louisville, Kentucky. Check out why you should choose us to handle your paid search!
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