by Jenna | Feb 22, 2016 | Digital Insights in 2020, keywords, money, queries, strategy
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have...
by Jenna | Feb 21, 2016 | Data, Digital Insights in 2020, Digital Search, Digital Trends, Google News, optimize
It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results. This replaces the usual mix of top, bottom and sidebar-heavy...
by Jenna | Feb 20, 2016 | Audience, BuzzFeed, content is king, Data, Digital Audience, Fast Company, Future of Media, Science
To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data. NOAH ROBISCHON 02.17.16 6:00 AM As the publisher in charge of BuzzFeed, which has annual revenue in the hundreds of millions of dollars, you might expect Dao Nguyen to be...
by Jenna | Feb 19, 2016 | Apple, Inc, Mark Cuban
The FBI is pressuring Apple to help the agency bypass the iPhone’s security features to unlock the San Bernardino terrorist’s smartphone. Here’s Mark Cuban’s thoughts on the matter. Mark Cuban, entrepreneur and owner of the basketball team the...
by Jenna | Feb 19, 2016 | App Marketing, apps, apps, Digital Insights in 2020, optimize
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today’s post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps. How to Optimize for App...
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