by Jenna | Sep 8, 2016 | Digital Insights in 2020
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Traditional logic behind providing content free of monetary cost is that...
by Jenna | Sep 8, 2016 | Digital Insights in 2020
Thousands of small business owners are missing out on significant business opportunities from organic search engine traffic because they don’t believe it to be significant or important. Why is this the case? For more than a decade, thousands of businesses have enjoyed...
by Jenna | Sep 8, 2016 | Digital Insights in 2020
Columnist Larry Kim shares insights gleaned from WordStream’s research on global CPCs and explains how you can use this data to power your international search advertising. In my last column, I looked at research that showed what people Google most often around...
by Jenna | Sep 8, 2016 | Digital Insights in 2020
These days, it’s hard to argue against the importance of having a website for your firm or organization. However, simply having a website may not be getting you the results you want. While your web… These days, it’s hard to argue against the importance of having a...
by Jenna | Sep 8, 2016 | Digital Insights in 2020
It’s a known fact that the attention span of your targeted online audience is dismally short. We live in an age of visual culture. Like short videos, art and graphic images can still captivate, entertain and convey your message in just a few quick minutes. Images can...
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