by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. “Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a...
by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of...
by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. I introduced that topic last year. In this post,...
by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture...
by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
Voice search, for one, will change how we create content. If your business isn’t taking advantage of using SEO strategies on its website, blogs and social media pages, you’re missing the boat in terms of ranking your business in internet searches. SEO is...
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