by Guardian Owl | Apr 11, 2017 | Digital Insights in 2020
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. I only...
by Guardian Owl | Apr 10, 2017 | Best Digital Marketing Insights Online
“So what actually is SEO?” “How do you get started in SEO?” As the owner of a Search Engine Optimization company, I get asked these questions everyday, and the answer is always changing! Search Engines make algorithm changes constantly...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Procter & Gamble Co. is now spending more than a third of its U.S. marketing budget on digital media, an aggressive shift as Americans for the first time are expected to spend more time online this year than watching television. P&G chief executive A.G. Lafley...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
As I explained in my last post, I recently found myself with a surprising new problem: all the work we can handle. Because our backlog of orders is as high as I want it to be, I decided to take the opportunity to run an experiment: What would happen if I stopped...
by Guardian Owl | Nov 10, 2014 | Best Digital Marketing Insights Online, Digital Insights in 2020
Among web marketers, it is the big debate: SEM versus SEO. Sound like just a bunch of letters to you? If you owned a web site, you wouldn’t think so. SEO stands for search engine optimization, a process that seeks to boost a site’s traffic by helping it...
Recent Comments