by Guardian Owl | Jun 29, 2017 | Digital Insights in 2020
Plenty of small business marketers have embraced social media, but many are neglecting SEO, or search engine optimization. It’s a challenge to stay afloat as a small business today. Budgets are stretched and competition is stiff. Customers expect more and more. So why...
by Guardian Owl | Jun 29, 2017 | Digital Insights in 2020
In 2017, one of the smartest things you can do for both your content marketing and overall digital marketing strategy is to pay attention to Google RankBrain and how it influences search results and rankings. Like it or not, if you’re a marketer, you spend a lot...
by Guardian Owl | Jun 29, 2017 | Digital Insights in 2020
How to Use Semantic SEO for Higher Rankings Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. How can your search listing stand out? By focusing on semantic SEO. What is Semantic SEO? Semantic SEO is...
by Guardian Owl | Jun 29, 2017 | Digital Insights in 2020
In terms of getting the best search rankings, you can broadly break your SEO efforts into two areas: site-wide optimisation and optimising individual pages. Today we’re going to focus on the second of these two subjects, looking at how to maximise the search...
by Guardian Owl | Jun 29, 2017 | Best Digital Marketing Insights Online
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown...
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