by Guardian Owl | Jan 26, 2018 | Digital Insights in 2020
This Thanksgiving, you’ll probably hear someone say that the chemical tryptophan that’s found in turkey makes them sleepy. Although this holiday delicacy does include an amino acid that can help you relax, it’s not the only food that contains tryptophan. Cheddar...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Discover some of the best practices on B2B PPC campaigns that you can use today, including attribution models, ad types, video, and more. If you work in digital marketing, you might not normally think of B2B PPC (that is, pay-per-click for business-to-business...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that This is not supposed to be just another keyword research post. This post is about going beyond raw search...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you aren’t seeing that success you expect from your paid search marketing campaigns, check to make sure you aren’t making these critical mistakes. Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t...
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